Article marketing is an art which requires practice and experience in terms of understanding what works. In this article I’ll talk about the critical mistakes that marketers make and then it’s up to you to decide to do it yourself or outsource to experts


Since it’s your business and you know your market and are well know is it THAT important to insure that you are writing good articles. You may skip the introduction, write in huge paragraphs, not focus on keywords and promote yourself within the content.

This is your ego talking and can be done unconsciously by relying too much on reputation to make the article effective. When you write articles, you are marketing to new readers as well as readers who have heard about you.

So treat every article like you’re writing to impress and attract new readers.

Break-through Information

Some experts slow down with the number of articles they write because they are thinking about what vitally important break-through information to write about. What is being said in the market place about a particular topic has already been said many times by many experts.

With article marketing, you don’t need to focus on writing new information. Explaining old, but useful information is a good approach. Not everyone who reads your articles is knowledgeable. You need to target new readers as well.

Using Poor Resource Material

Again, this is related to the expert’s ego who seem to use the same resource for all their articles as they have been effective in the past.

Adding more Fuel

After you distribute your article, the work doesn’t’ end there. You need to spend time promoting the articles and make the most from them. Try to point as much traffic as you can to the articles that are online. Social bookmark them, tweet them, put them on your blog and tell your existing customers.

This extra effort will add a lot more clicks and drive traffic to your article which will attract more readers. If your article is one of the most read during the past 90 days, it will get displayed in a premium location and enjoy better ranking from search engines which will again drive traffic and more visits

Should I Use a Trusted Internet Marketing Specialist

Article marketing is an art that you need to continuously approve. What works today, may not work tomorrow. We didn’t have Facebook and Twitter a few years ago but now we should use them to promote our articles. Make a checklist of things to do when writing and you’ll get more mileage from your article marketing.

Or partner with a trusted Internet marketing company who can assist in doing keyword research within your industry and help you understand what information customers are looking for and then plan a series of articles for a year ahead so that you are never at a loss on what to write about.

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