As digital marketing transforms, so too do the factors that Google takes into account when ranking websites. Making sure that you understand these essential SEO ranking factors will help you to continue ranking high in Google searches – of which there are 3,5 billion each and every day! Below, we take a look at some of the ranking factors that are set to change, and how to adapt your digital marketing and SEO strategy accordingly:


  • Can your website be viewed using a smartphone or a tablet without deforming or causing loading issues? This is undoubtedly one of the most important ranking factors in 2019 – and it has been for some time already. If you have yet to ensure that your website design is mobile-friendly, there is no time to waste.

Loading Speed

  • Google is heavily focused on user experience, and one of the most annoying things for anyone visiting your website is having to wait for ages for a page to load. Therefore, slow loading pages are certain to have a negative effect on your search engine optimisation and rankings.


  • Link building is an important part of SEO. However, it is essential that you build quality links. In these instances, quality really is endlessly better than quantity! Quality links help Google to assess how trustworthy your website is. So, how can you go about building these quality links to boost your rankings? Guest posting on reputable blogs and websites is a great way to get it right, as is influencer marketing. Influencer marketing is also a wonderful strategy for boosting your social media marketing and event marketing efforts!

If improving your SEO and digital marketing, in general, is a priority for your business this year, then it pays to enlist the services of the experts. Here at WSI OMS, we specialise in social media marketing, content marketing, SEO/search engine optimisation, website design and link building. Contact us now to learn more.

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