My dream came true on day 2 of the Excellence & Innovation conference. I finally got the opportunity to present in the USA to over 300 people in attendance.

I also won the best presentation for the conference which was a real bonus for me.

My presentation title: Leveraging Social to enhance your SEO results.

The main points:

  • Why SEO is important?
  • The SEO landscape – past to present
  • A look at audience behaviour
  • How to craft a content  marketing blueprint?
  • How to use social media to leverage your content?
  • The 6 steps to success for your content strategy

I am a big believer in content marketing as a way to build your website into a business asset. By adding regular, relevant content to your website, you increase your online visibility.

I always refer to the Enquiro & Marketing Sherpa B2B survey 2007. Their findings of what content searchers look for are:

  • White paper
  • Technical reports
  • Product information
  • Download information
  • Product comparisons
  • Case studies
  • Podcasts
  • Webinars
  • Multi media
  • Knowledge base
  • Easy found prices
  • Onlibe chat
  • General information about your product/service
  • Information on your company
  • The company’s approach to business

Along with generating a persona plan one can begin to develop valuable relevant content that is focused on what your target market is searching for.

When creating these “Landing Pages” you must place strategic calls to action that will help convert your visitor into a prospect.

Here are some comments from my fellow WSI ICs on the presentation;

Shane Serra “Hi Francois, you are the man! Congratulations on the best presentation. It is amazing how your clear & simple explanation was so highly received.”

Francisco Hernandez “I have to say that the presentation to the ICAC was very impressive and brings value. That is what a IM Consultant should do.”

Once again I recommend that all ICs make a concerted effort to attend the E&I conferences as they are a great event to get valuable information that is freely shared as well as the opportunity to meet and network with other ICs from all over the world.

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