Your website should always answer your visitor’s queries and solve their most urgent need or problem. The writing of website content is most likely the most time consuming part of developing and creating your website. A good way to start writing the content of your website is to ask yourself a couple of questions about your visitors. This can help you to establish the purpose of your website.

What is the purpose of your website?

This can be your first question.  What is the purpose of your website? Why are you creating a website? Are there any specific services or products that you want to promote? What CTA (call to action) do you want your visitors to take?

What is the problem?

What is the problems your website visitors are trying to resolve? What questions do they need before they will take the final decision and buy? What is your selling sequence? Use this to plan your web site map and the order of your navigation.

Your home page

Use the most important keywords on your home page.  What is your value proposition? You can use this in the page headline. If I came to this website, what would I most want to find out and know? What are the advantages of your offering over your competition? How is what you are offering better? How will what you offer benefit your customer? What makes your products or services convenient to use (easier, faster)?

About us

This is the page where you can humanize your business and it is usually the second most read web page on your website. What do your website visitors want to know about you and your business? What is your expertise and how does it address their questions and problems? What is the history of your business? What caused you to start the business? What special affiliations or certifications do you have? How many employees, volunteers or students do you have?

Services or products

This is usually the pace where you can get specific about your offering.  You may want to create a separate page for each service or product that you might have. What need or problem do you solve? How will your services or products benefit them? What are the important specifications and features? What other options are available? How does someone buy or obtain more information? Always provide more details, illustrations and pictures to explain your offering.

When writing website content, make sure your content is concise and scannable.  Clarity and brevity are important. Write as if you were answering someone’s questions on the phone. Use simple easy to read words and write with shorter sentences and shorter paragraphs.

Leave a comment below if you require more information on Writing Website Content.

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