So, you realise that digital marketing is the way of the future and you’ll have to make sure that your web design is as good as possible in order to ensure your business’s success.

But, what does that mean? What is a good website?

Basically, a user spends around 60 seconds or less on any given website so, if you can keep people engaged for longer than that, you’re doing pretty well.

But, how do I get someone to spend so much time on my site? What is it I need to do?

Well, there are many obvious – and just as many not so obvious – ways of getting people to respond positively to your page. More time-on-page leads to a higher conversion rate and isn’t that what any digital marketing hopes to achieve at the end of the day?

So, to help you on your way to having killer click-through rates, here are our top tips:

  1. Minimalism. Too many design elements just clutter the page and can be very distracting. Rather keep the design simple so the main focus is on the core product and the call-to-action.
  2. Adaptability. Since there are such a variety of devices available on which consumers can go online, use a responsive design that can adapt to any viewing environment. Consumers’ experience of your digital marketing should be pleasurable, not an irritation.
  3. Up and down is in. The popularity and ease-of-access to handheld devices has made vertical scrolling something to seriously consider. A one-page layout means that all the consumer has to do to navigate the content is to scroll up-and-down.
  4. It’s time to just say yes. Social media is the most effective way of getting consumers to interact with a brand, so make sure the links are integrated into the page design but still easy to find.

Remember: A great web design is crucial to the success of any digital marketing strategy, so it’s worth doing right. Contact WSI today for more leading advice.

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