You might be wondering on how you can become involved in Social Media Marketing? It is really quite simple. Listen, respond, provide interesting conversation and monitor what people like. It is as simple as that.

Why you must get involved with Social Media Marketing

  • It is natural: You can get natural links without any discernible pattern.
  • Exposing Your Website: Your website can be exposed to large groups of people
  • Social Communities: Social communities can be a great source of website traffic additional to what you are receiving from the Search Engines. Social media traffic can be very easily controlled through strategic marketing.
  • High Return Rate: If done by yourself, costs are limited to only time and the benifits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.

A business that integrates with Social Media (web 2.0) marketing strategies reaps the rewards according to a report compiled by analyst Charlene Li of the Altimeter Group. In the report they rank the top 100 brands by social media engagement.

Businesses have been using social media primarily as a general communications tool mostly for public relations and marketing. That’s about to change as businesses discover its value as an essential tool for customer engagement and providing lead generation, immediate customer contact, and customer interaction. Looking to the future, “lead generation” is the top business function for which organizations most want to use social media.

As organizations look to the future, the social media form they are “most considering” using is blogs. Some consider blogging ‘old’ social media, but it has proven itself as an effective communication tool. The ability to reach a mass audience with a personal point of view and invite comments is very powerful.

Social Media Networks and tools:

Four services dominate the use of social media networks and tools: LinkedIn (79.3% of respondents now using), Facebook (77.2% now using), Twitter (75.3% now using). Use of blogs follows closely behind, with 68% of businesses currently using them. Only 17.2% of organizations use MySpace for business.

External use of Twitter could shift sharply toward an emphasis on customer involvement.

Internal use of Twitter focuses on information sharing.

Types of Social Media:

  • Blogging
  • Content aggregation
  • Forums
  • Livecasting
  • Microblogging
  • Photosharing
  • Podcasting
  • Social bookmarking
  • Social networking
  • Social news
  • Video sharing
  • Wikis

Social media optimization and marketing is usually community specific. It doesn’t interfere with any other methods of getting traffic to your website. Website Marketing is part of the shift toward using social media as a way to connect and acquire customers

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