Why is social media marketing (SMM) important to any business?  Social media is a way of getting others to talk about your services, brand or products.  It’s about finding your customers where they are.  Social media is not simply buying a banner ad campaign that runs on a social network. It uses marketing techniques to generate discussion and promote information, attitudes, values and behaviours. The benefits of marketing in this way are numerous.

Content is king

Up until now we’ve heard that “content is king”. This is even more important as one can now place your content on many social media sites as well.

Content Marketing now moves to video, slideshows, blogs and networking sites like LinkedIn and Facebook. So many more places for people to find your company and brand. But with the popularity of Social media networking sites, like forums, Facebook and LinkedIn, we find out that not only is content king, but “conversation is king”.

People like to ask others for recommendations and experiences with products and services. What people say about your product, service or company can mean all the difference to closing a lead or losing the business.

“Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you would choose your friends…. If you chose your movies, we would call you a sociopath. Conversation is king. Content is just something to talk about.
Cory Doctorow from BoingBoing

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