Today’s buyers are much more discerning about the brands they buy from. They want to know that the companies they support don’t harm the environment, that they are invested in social upliftment and that they treat employees and clients well.
When it comes to your company’s marketing activities, how often do you take a step back and consider your impact on the planet? Whether you are manufacturing clothes or planting trees, your marketing methods and channels need to have as little effect as possible on Earth’s natural resources. Here are a few reasons why digital marketing is eco-friendly marketing:
- No Printing
From flyers and banners to booklets, calendars and magazines, a lot of traditional marketing methods focused on printing. Not only does this require trees to be chopped down for paper, but you also need ink to print onto the paper and then you need to distribute the materials.
Digital marketing, however, rarely includes any type of printing. Communication is disseminated online without leaving a paper trail that will eventually land up on a landfill.
- No Carbon Emissions
Many times, transporting marketing materials from point A to point B requires a car, truck or plane. These carbon emissions can be added to the carbon footprint of your marketing campaign. With digital marketing, there isn’t any transport involved, which will make your brand greener than your competitors’ who need vehicles to transport their materials.
Besides the fact that digital marketing is inherently greener than traditional marketing, it also has more reach, it can be more targeted and the results are much easier to measure. Contact WSI OMS for help with your paid online advertising or digital marketing strategies today.