Hiring a copywriter can be tricky for a number of reasons. Firstly, anyone can do a copywriting course and pass with writing the minimal amount of copy and secondly, you can’t always get a copywriter to do some “trial work” before you take them on as a full-time employee (we strongly advise this though – if the person is serious about the job he or she won’t mind doing a couple of blogs as part of the interview process).
It’s hard to hire new people, train them and get them into the swing of things. But what do you do when the work remains poor, the deadlines unmet and you start to get the sinking feeling that “this isn’t working out”? Some things can be repaired, while others will be a constant throughout your working relationship. This is when you should fire your copywriter:
When to fire your copywriter
- Unmet Deadlines: When your copywriter assures you they can handle a task and moments before the deadline declare that they underestimated the time the project would take and will need a week more, you should see this as a warning sign. This quality tells you that they either don’t take their work seriously enough, or don’t care enough to speak to you in advance about the project. The problem with not meeting deadlines is the fact that it holds up other people (such as the web designer and the social media manager) and it means that you will have to go back to the client to tell them their project won’t be completed on time.
- Plagiarised Work: In school it might happen once or twice that you get caught up in other things and end up plagiarising parts of your soon-due essay. However, in a career, this is unacceptable. If it is inspiration and a few words here and there, it might perhaps be considered okay, but if it happens regularly and repeatedly without any remorse, you should fire your copywriter.
- Uninterested Employees: If your copywriter is starting to get extremely lazy with his/her work, refusing to learn new skills such as setting up blogs, etc and is not producing the same standard of content anymore, it is largely due to plain disinterest in their work. If this is the case, you need to stress to them the importance of upholding their standard of work. If the situation doesn’t improve, you might have to start thinking about hiring a new copywriter.
- Massive Egos: Copywriters are often creative, sensitive and can be a bit full of themselves (which is okay, as long as their work qualifies these characteristics). But when a growing ego leads them to clash with other team members, you may have a problem on your hands. Good copywriters listen to constructive criticism rather than getting defensive and possess good people skills that aid in establishing a strong level of trust with their clients.
Need help with your copywriting? Contact WSI OMS today!