Content and advertisement on the internet is booming and the competition to appear at the top of search results is always increasing. SEO (Search Engine Optimization) and Pay-Per-Click (PPC) are two ways to ensure your content gets found and that you’re able to convert search engine users to paying clients.

While many businesses are still hesitant to start using PPC because it is deemed more expensive, there are quite a few reasons why you should consider this strategy in 2015:

  • In many cases, PPC advertising will have a positive impact on your organic SEO initiatives and click-through-rates. Read the results of this study to learn more about how this works.
  • While you will be paying per click, you’re only paying when you’ve attracted the attention of an interested potential client.
  • You can make your ad extremely niche. With SEO, you’re marketing to the masses and hoping an interested person finds your content. With PPC, you can determine everything from the time of day your ad will appear, geo-target your locations and set preferences such as mobile searches.
  • The results are instant. While SEO is more cost-effective in the long run, it takes time for an SEO strategy to gain momentum. With PPC, you can see results almost instantly.

Your best bet is to combine both SEO and PPC so that you can get the benefits of both. Speak to an experienced internet marketing consultant to determine the best strategy for you. Contact WSI Biz for more information today.

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