Are you looking to hire an SEO agency? Here are a few things to look for:
Look for the Most Impressive Work They Have Done
Ask the agency that you are considering to hire what the most impressive thing is in terms of SEO that they have done and why they think it is impressive. From there, they can elaborate on the projects they have taken on, what they were assigned to do and what their contribution was. You can ask them what they were measured on and dig into the deliverables that they offered the client. Elon Musk is known to ask recruits what the most impressive thing is that they have done and seeing as he continues to build successful companies, it is a good idea to follow his line of questioning.
Ask Them How They Would Improve Your Website
Make sure you have a laptop or computer with you. Open your website and ask them to take a look. Ask them if they would make any tactical changes, what they would do from an internal linking perspective, what they think of your link profile and what it would take to make your website an SEO success.
Ask for Referrals
One of the big problems with hiring an SEO agency nowadays is that there is a big shortage. Ask for referrals so that you can get a sense of whether their clients are happy with the work they have delivered.
What is Your SEO Process?
Ask them how they approach an SEO project. Do they start with a website audit or a competitor analysis? You need to understand how the agency thinks so that you can determine whether they are aligned with your thinking.