As we all know, the SEO landscape is constantly transforming, especially as the needs, wants and expectations of the consumer continue to change. The question is, what SEO trends can we expect to see (and follow) this year? We investigate below.

SERP Features 

While focusing on improving your organic SEO ranking is nothing to be scoffed at, SERP features on Google are set to steal the limelight in 2018. SERP features, such as knowledge panels, featured snippets and local packs, are where you want to be, and are sure to generate more clicks to your website.

Page Loading Times 

User experience (UX) has been dominating the realm of search engine optimisation for a while now – and it isn’t going anywhere in 2018! As a result of this, business owners need to start paying strict attention to the quality of the user experience that their website is providing its visitors, especially in terms of page loading times. According to Google experts, your ranking will be negatively affected if any page on your website takes more than 3 seconds to load.

Voice Search 

Google recently released some incredibly surprising statistics in relation to voice search. Apparently, 55% of teens and 40% of adults make use of voice search on a daily basis! Obviously, with the rise of voice search, the requirement for website’s to be mobile friendly is bigger than ever before. Do you really need any more reason to tailor your SEO efforts accordingly?

If you want to ensure that you are up to date with all of the SEO trends throughout the duration of 2018, you’ll need tried and trusted digital marketing experts on your side. Contact WSI OMS for assistance today!

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