Social media marketing is the most popular way to reach potential clients, since everyone has a smartphone in their hands nowadays. What do you do when your target audience isn’t on social media, though?
Although social media is at the forefront of marketing, there are other ways to reach your target audience without social media marketing. Here are some useful tips that’ll help you connect to potential clients:
Keep your social media accounts active
Even if your target audience isn’t on social media, it doesn’t necessarily mean that you should abandon your social media platforms altogether. In fact, once somebody has heard of you, they will usually check out your company’s social media platforms to make sure that your company is legit. Hold their interest and establish your company as an authoritative figure by constantly sharing relevant content that lets them know you’re passionate and knowledgeable about your field.
Standout by establishing yourself as an industry expert
Establishing yourself as an expert in your field will allow for more potential customers to come across your brand when doing their research. To do this, you need to create helpful resources for your target audience to use. A great example would be a blog that discusses the core issues and questions people may have when using your product or service. HappyFox is a useful example of the above.
Start a podcast
Podcasts are a great way to share knowledge and connect with your audience. With millions of people tuning in weekly to listen to podcasts, you’re sure to tap into your target market at some point. Providing a podcast that is both informative and entertaining will ensure that listeners keep coming back for more, as it’s both helpful and a great way to keep people entertained on their way to work, or even at work. Check out the Marketing Speak podcast as a good reference in terms of how you can approach it.
Conduct research and compile white papers
By conducting original research on your industry and putting together an in-depth report on a key topic, you’ll easily manage to connect with and inform your target audience. Giving people useful statistics and data will help you establish your brand as an industry leader and you’ll, in turn, be quoted by other key individuals and organisations. You can also provide the information via a white paper, which highlights the problem and gives solutions.
Contact WSI OMS for help with social media marketing
By trying out the above mentioned methods as a way of connecting with your target audience, you’ll be able to easily connect with them in a user-friendly way, without having to break the bank either on fancy marketing tools.