Does Google+ matter?

The short answer is “Yes!” Here’s the long answer:

  • Of the 250 million Google+ users, 150 million are active users; and 50% of Google+ users sign in daily.
  • Being frequented by pioneering industry influencers, and boasting a 33% growth rate per year, Google+ is a perfect addition to you B2B social media marketing strategy.
  • Google+ is reported to be the second largest active social network in the world, after Facebook.
  • Google owns 65-70% of search engine market shares. Naturally, Google+ profiles rank highly in Google searches:
    • Both Google and Bing use data about the social signals you emit and receive as a way to determine how high to rank your website. More social signals = higher rankings.
    • Interactions with your content such as +1’s, comments and shares let Google know that this specific should be ranked well.
    • Whenever you are mentioned on Google a link is created from the person mentioning you back to your profile. When combined with the link section in your Google+ profile, affirming which websites and business pages you contribute to, the result further boosts your SEO.
    • With Google hangouts you can live stream to YouTube – the world’s second biggest search engine. Not only does this increase brand awareness, but video ranks extremely well in search engine results
  • Google+’s communities are a great way to network with people and share high quality content.
  • Your Google+ page makes it easy for your customers to find you on all Google’s platforms from a basic search to maps.

Make it count

Here is Google’s checklist of nine steps to take to maximize your social media marketing with a Google+ presence:

(Note, you need to have a personal profile in Google+ before you can create a business page.)

  1. Create a Google+ Page
  2. Verify your Page
  3. Enable social extensions within AdWords
  4. Claim your custom URL
  5. Assign Page managers (you can only comment as a user)
  6. Add the G+ Badge to your site
  7. Post exclusive content
  8. Grow your follower base
  9. Engage with your community

For further information and guidance on digital marketing, please contact us today.

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