Google’s algorithms continue to change. After the Google Panda and Penguin updates, many digital marketing professionals have started to focus more on natural link building strategies. But what does natural link building mean?

Different anchor text phrases for hyperlinking

In the early days of SEO and link building, companies would have a specific set of phrases that they would use to link back to their website pages. While this seems like a good idea, it isn’t really natural (and Google sees through this strategy). Instead of focusing on specific keyword phrases, rather use different variations of the phrases. This is a more natural approach seeing as you won’t be forcing keywords into your content but rather hyperlinking relevant keywords that are written in the blogs or articles.

Have different link destinations

Another key element to building a winning link-building strategy is to ensure that the links go to different pages. Don’t let all of your articles or blogs point back to the home page of your website. Mix it up and ensure that hyperlinks direct readers to various relevant pages and resources on your site.

Authority of links

Google pays attention to the authority of the sites where your links are coming from. One way to ensure that you are getting high quality links is by writing captivating, intriguing content and posting it on popular sites. A strategy that we use for this is guest blogging. If someone in your company is an expert on a specific topic, ask a popular industry website or news site if you can contribute a guest blog. Ensure the content is helpful and educational, and link back to your own site.

Need help creating a winning link building strategy? Then contact the digital marketers at WSI OMS today.

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