A bounce rate is not a tremendously useful metric in and of itself, but if a digital marketer is forced to answer the question, he or she would usually estimate between 50% to 70%. Business owners and new bloggers are often a bit shocked to hear that as high as 70% is an acceptable bounce rate for a blog. But, the real question is: how do we go about reducing that bounce rate?
- The first measure you can take to reduce the bounce rate is to cross-link often from your blog posts. Find places where it will be relevant for the reader to exit that blog post so that you can send them to another relevant page on your website. Do this often throughout your blog content.
- The second step that you can take is to include a plugin that will show blog visitors related posts. YARPP, which stands for Yet Another Related Post Plugin, works well on WordPress blogs. Installing this plugin will show different posts that the reader might be interested in at the bottom of the page.
- The third thing that you can do to reduce your bounce rate is to link to gated content. The gated content on your website could include case studies, mind maps, reports or a cheat sheet that would require someone to fill in their details in order to gain access to the content.