You’ve worked hard to build your business, but if you want customers, then you will need a website for them to visit. Hiring a web designer or a digital marketing agency is as important as hiring any other professional like a plumber or accountant. Web designers know how to make your site ‘sticky’ by creating simple navigation, providing valuable and up-to-date content, and reducing clutter.
Here are three reasons why you should consider hiring a professional web designer to build your website:
Looks aren’t everything
You can waste hours using a DIY web design program to create a visually appealing website, only for it not to work functionally. A web designer produces a website that aligns with your brand and optimises user experience to keep your customers on your website. They will do all the tedious and time-consuming work for you, such as researching your competitors’ websites, generating a content marketing strategy aimed at your target audience, and designing a high-quality site.
Have you ever accessed a website with your smartphone and found that it isn’t user friendly or doesn’t work at all? Responsive design ensures that your website is optimised for different devices so that you don’t have to choose between desktop or mobile sites. Google is also focusing on mobile-friendly websites, as more people tend to use their mobile devices to search the internet.
A web designer knows how to optimise SEO because only a successful website will have a good search engine ranking. A web designer will ensure that the content, keywords, and links on your site will be search engine friendly while also visually appealing to get a better ranking.
Web designers have the knowledge, tools, and access to more technology to create an attractive and dynamic website, and essentially saving you time & money.