Google E-A-T quality standards revealed a huge part of the Google search algorithm. Basically, every top-ranked website follows these criteria because Google loves their content. E-A-T is an acronym that you need to learn in order to boost your SEO efforts.
• E Is for Expertise
If you are a leader in your industry, you need to showcase this on your website. For a digital marketing agency, certificates and badges such as those that are given to Google Analytics Qualified Individuals, are great to put on your website. Other options are the Udemy database, which offers a variety of digital marketing courses and certificates, or the HubSpot Academy.
• A Is for Authoritative
When it comes to building an authoritative website, you need to focus on two things, quality and quantity.
From a search engine point of view, a quality link is one from a famous person. For example, if Neil Patel mentions you in a video or links to your website, it will boost your authority.
Quantity is the opposite. If a lot of people share your content and a popular blog post on your site shows there were 1 228 shares on Facebook, this will also boost your authority.
If you are just starting out, it may be easier to focus on quantity instead of quality. Start to participate in social discussions on YouTube or Facebook, join some expert groups and so on. You need to put in the time and effort, as well as consistently engage online, to make this work.
• T is for Trustworthy
Just ask yourself – who do you trust?