The home page of your website is your clients’ online point-of-entry, which is why the website design of this page needs to be intriguing, engaging and high impact. So, what makes a home page brilliant? Here are a few traits of high impact home page web design:
Gives immediate clarity
Unless you’re one of the most well known brands in the world (like Coca-Cola), you need to make sure your home page tells the website visitor exactly what you do. The industry you are in, what you’re selling and what you’re offering clients should be clearly visible in the look and feel of your home page.
Speaks to your target market
Forget about marketing your company or selling anything on your home page (you can leave the sales pitch for your product and service-oriented pages). The goal of the home page’s web design is to make sure the look and feel resonates with your target audience. If you’re marketing at teenagers, don’t give your home page a crisp, corporate feel. Similarly, if your target audience is over 50+, don’t use neon colours, infinite scrolling or unnecessary fluff.
Make sure it’s usable
What’s the goal of your website? Are you trying to sell products online, do you want website visitors to download your whitepaper or do you want them to pick up the phone and call you? Make sure your web design is done in such a way that they can complete the goal within one or two clicks. Great web design eliminates any confusion for the user.