Your web design relies on great content, and your “about us” page should be the knock out! Here are 6 tips to master your “about us” page.
1. Let the Purpose Lead
Your About Us page should be used to build trust and tell your brand’s story. So, use that as a basis to guide your writing.
2. Make Your Mission Known
People like to buy from people and companies who they trust. People will trust you if you have a good reason for them to trust you. What was the big, overarching goal of your company when you started it? Craft this into a well-worded mission statement that will enthral your website visitors.
3. Mind Your Approach
Some companies prefer to write their About Us page in the first person, while others prefer a more formal, third-person approach. Neither is right nor wrong, but you need to be consistent throughout the content on your website.
4. Get Visual
People relate to images, especially if there are people in the images. Take a company photo, or if the company is too big, a photo of the executive board. Show the people behind the brand.
5. Show Your Credibility
If you belong to industry organisations, list them on this page. If your business has won awards in the past, then include a logo of the award you won here as well.
6. Minimise Your Content
You don’t have to write a novel. Few website visitors will be interested in a back story that spans decades. Make the content easy to digest by keeping it short.