The website development needs of clients have changed a lot over the past few years. In the past, we were focusing on flash designs and shopping cart integration features, but today a lot of the more forward-thinking companies are investing in web apps.
If you have a web app, you need to track how it’s performing. There’s no way to know where your strategy needs tweaking if you’re tracking the analytics on your app. Here are few web app analytics tools that we’ve come across:
Open web analytics
Snowplow is a paid web app analytics tool that I would use for a company who needs a lot of data. If you have a large application that gets used by many people and want to be able to easily interpret the mounds of data that the app generates, this tool is for you.
Hitslink is another paid web app analytics tool. What’s nice about this tool is that it also measures and tracks hits from social media and the reports give you clear insights without drowning you in details and numbers.
Sessioncam has free and paid user subscriptions. What makes Sessioncam cool is the fact that you get “heatmaps”, which shows how your app users are using the app. You can even see mouse movements, scrolling, clicks and other gestures that are made when using your app.