Video marketing is a great way to incorporate story telling into your content marketing strategy as it is consumed easily by users and gives your brand a more personalised, human image. Email is also one of the most effective forms of digital marketing and drives ROI for businesses with exceptional results. Many business owners and online marketers wonder if using video in their email marketing campaign is a good idea and we are here to tell you: YES.
Email Monks and GetResponse have recently released some stats which show that when video is used in email marketing you can expect to experience a noticeable increase in your click-through rate (as much as 55%). Their research also shows your target audience will spend up to 44% more time reading your emails and what’s more, interested parties are 41% more likely to share and forward your video content, which immediately earns your business and its brand a growing reach. If it is an increase in conversion rates that you are after, email with video content can earn you up to a 21% increase.
Three Ways to Incorporate Video in Your Email Marketing Campaign
At WSI we understand you want your content marketing endeavours to work and in order to do so, some thought and effort must go into your digital marketing campaign. Consistency is also very important if you want to make an impact – you cannot send out one content marketing email and expect it to serve your digital marketing campaign forever. Below are a few ways in which we would advise you to use video within your marketing emails for the best possible results:
- Using a static image linked to the video which is located externally – this is a great option if you want to make sure each and every recipient will see the content of your video without any glitches. The actual video can be hosted on your own website or another external source such as YouTube.
- Embedding the video into the actual email content – this is convenient for most recipients as the video will play within the email without having to access any external sources. HTML5 is used to make this possible and as a result of this technology not being fully compatible with all email apps, some of your viewers might only be able to see a fall back image here.
- Using an animated GIF – these are supported by nearly all email clients and can tell a story effectively without having to incorporate a real video. You can also use an animated GIF to link to a video which is externally hosted.
At WSI we provide content marketing consulting services where we can advise you on the various options and methods available to you when looking to increase your ROI and get your target audience to really notice and take an interest in you.
We are experienced in optimising content for the best possible results and once you let us know what your online or digital marketing objectives are, we will ensure you are provided with a wealth of viable options to consider. Contact us at WSI for more content marketing tips and advice today.