What is the point of going to the trouble of perfecting your website’s SEO if you are not going to monitor its performance thereafter? There are countless SEO and digital marketing tools available out there to help you do this, the vast majority of which don’t have to cost you a fortune. Here is our round-up of the top ones to try:


  • Google’s Webmaster Tools

These tools have been designed and created by the SEO big-wigs themselves, so it makes sense to use them to your advantage! What is more is that they are completely free as well. The FetchAsGoogle tool and PageSpeed Insights are two of the most popular – and are really easy to use. The former will provide tips on how to improve web page SEO and the latter will provide insight into how well a page follows common performance best practices.

  • SEMRush 

This tool makes it possible for you to keep an eye on your website’s individual keyword rankings. It gives you a good general idea of what specific search terms your web pages are currently ranking for and why.

  • Hubspot’s Website Grader 

This is another free tool that works great for auditing your website and finding areas that require improvement. The tool does more than just analyse the quality of SEO, though. It also investigates whether or not your security is up to par and just how mobile-friendly the website is overall. The tool works quickly and will provide you with a score of between 1 and 100 in just a few seconds. If you are keen to make massive improvements, Hubspot also offers a host of high quality paid SEO tools to choose from.

It pays to consult the experts when it comes to updating your website’s SEO. Here at WSI OMS, we specialise not only in SEO, but also in content marketing, digital marketing and social media marketing, thus offering you an all-in-one solution to your online needs. Contact us today to learn more.

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