Don’t be fooled into thinking that you can play fast and loose with SEO services. You need to monitor your performance if you really want to get a grasp on what is working and what is a waste of time and money. There are a variety of tools that can help you to optimise the process, and the good news is that many of these tools are free and easy to use. Here are three of our favourite tools that are also available to you and your organization, as well as the reasons why you should be using them to your advantage.
1. Track Backlinks With Open Site Explorer
This tool is your go-to when it comes to keeping track of your website’s backlinks, which is an imperative part of SEO. Every business should have a decent mixture of follow and no-follow links, as well as anchor texts and links to your website from other websites in order to make a difference in your rankings. Open Site Explorer provides information regarding your website’s domain authority, along with the number of backlinks that your website has accumulated and where they come from. It also offers advice regarding link building opportunities going forward.
2. Keep an Eye on Your Bounce Rate With Crazy Egg
Did you know that your bounce rate has a tremendous effect on the way in which Google recognizes your page? A website with a high bounce rate will notice a knock in its rankings over time. Crazy Egg has been designed to help you keep track of this bounce rate and user behavior on your site in general. It is essentially a heat-mapping tool which shows you exactly how far people are scrolling down on a page, how long they are spending reading what content and where they are clicking. This gives you a good idea of where to spend most of your time making improvements in order to maximize user experience and, ultimately, boost SEO optimization.
3. Identify Poor Performance With Screaming Frog
When it comes to the technical elements of your website, such as response codes and missing image alt text, Screaming Frog is your best friend. With this tool in your corner, you’ll know exactly how well (or how poorly) your site is performing from a technical SEO perspective. The tool will also provide helpful advice in terms of how to go about fixing various issues.