Writing is an art form and for copywriters, completing their best work for a client is nothing short of fulfilling a passion. Businesses benefit from a passionate writer who truly desires to put words to paper (or websites) in order to promote a product or service in a compelling way. In order for a copywriter to complete their work so that customers will really want your products, you have to find a writer whose primary motive is customer service.

Writing compelling copy

A writer needs to be able to pick out the most important aspects of a product or service and make it sing to the customer. This means they must be able to anticipate what a potential customer will want or desire in a new product and highlight those points. This doesn’t mean you have to make a lot of far-fetched claims and write cheesy pay-off lines, this will more likely keep buyers away, but instead offer great information which answers the customer’s questions about the product.

Writers need to focus not on what will look good and shiny for a visitor to the website, but on giving the customer what they will need to make the decision to purchase that product over another competing one. This takes discipline, hard work and getting your own ego out of the way when you are writing. Copywriters may want to make things fluffy, but that may not be what the readers need to hear.

Grab the Readers Attention

In order to make sales, you must grab the reader’s attention and hold it. You have to write copy that will explain everything and anything they need to know about the product you are promoting and possibly answer any other questions the reader might have. Instead of using empty words, fill the page with informative, interesting text about why this particular product will benefit the consumer.

Another strategy is to empathise with the reader, but do not go overboard with this strategy. It is better to acknowledge the problem or issue they may be having and provide the solution; in this case, direct the reader to find out more about the product you are promoting.

In a few short sentences you can convert a reader into a lifelong customer just by writing what your reader wants to read. If you create compelling, interesting and informative articles or content your readers can learn from, you will more likely gain a customer for your brand.

Need help with your copywriting? Contact WSI OMS today!