As one of the most essential elements of effective online marketing, copywriting is all about using words strategically to get people to take some form of action.
Copywriting is a vital element of your content marketing. From your social media marketing strategy to powerful SEO and newsletter sign-ups, good copy not only requires information that is valuable to your audience in some way – informative, educational, humorous, entertaining; but also written in such a way that they are convinced to take a specific action.
Ok, so copywriting is needed to make my digital marketing strategy a success. How do I get better at it?
As in “don’t be selfish”, because your readers are selfish. They aren’t going to spend their precious time reading your copy if it doesn’t serve them in some way. Know who your perfect client is – their fears, frustrations, wishes, and most importantly, the problems you can solve for them.
You’ve heard how storytelling is a powerful way of getting your message across. But our attention spans are ever shortening, so epic tales are out, and relevant tales are in.
- Say it as it is
By writing in a conversational tone, in the same was as you would talk to your audience, you are more likely to hold their interest.
- Say it like they say it
Keeping tips one and three in mind, use the language of your readers. It’s all about them, their need, and your ability to fulfil those needs.
- First impressions count
The first thing you need to convince your audience to do is to read your copy. Using an attention-grabbing headline is a fool proof way of doing this.
- Stand tall
Which of these sentences inspires you to take action?
“Sometimes most people prefer to rent a holiday home because it can save you some money.”
“Renting a holiday home is an affordable way to enjoy your stay.”
- Honesty is the best policy
While we encourage you to believe in your message in point six above, avoid extraordinary claims unless you have the proof to back it up. The evidence can be in statistics, testimonials, or research — or preferably all three.
For more information on how we can assist you with killer copy, please contact us today.