One of the biggest mistakes made when it comes to social media marketing is believing that it’ll be a walk in the park. The execution of a social media marketing campaign is something that needs to be painstakingly planned in order to deliver the best possible results. Below we’ll take a look at some of the things you should be avoiding when it comes social media marketing.

Too many posts

The quickest way to lose followers or customers on any social media platform is to clog your followers’ feeds with posts. Your content should be providing value to your clients; you shouldn’t simply be posting for the sake of meeting certain targets that you’ve set.

Snarky responses to clients

It is of the utmost importance that you approach complaints and queries from clients on your social media channels cautiously. All interactions on Facebook or Twitter for example are very much in the public domain, so anything that comes across as snarky or peevish may definitely have repercussions for your public image. Always approach responses professionally.

Get your spelling right

There’s nothing worse than seeing typos and spelling errors strewn across social media posts. Simple errors like this can devastate your credibility. Always run your text through a spell checker and proofread it several times before posting.

There are no doubt vast benefits to having content prepared by expert copywriters and accounts managed by specialists. Contact the team here at WSI OMS today to learn more about us, our social media marketing service and how it can help your business grow.

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