The online viewing public has moved towards social media and trust based social networks. Business marketing is following this trend as millions of conversations are happening online everyday. This creates a highly involved public that interacts and engages around focused topics.
Businesses that takes advantages of this shift into social media has the ability to connect with targeted audiences and reap the benefits of increased business leads, sales and brand awareness. Businesses ignoring this shift needs to re-visit their marketing assumptions to take advantage of this online evolution towards social media marketing (SMM) and Web 2.0
Social Media Marketing is different than traditional marketing methods
Businesses needs to clearly understand that Social Media Marketing (SMM) is quite different to traditional old school marketing. SMM is about sharing and publishing valuable content, building trust and relationships. It’s never about selling directly.
SMM allows you to build and promote your presence on social media channels and through these channels and tools you can promote your brand. These social media tools includes blogs, micro blogs, Wikis, social networks, social bookmarking sites, discussion forums and more. Each of these tools has their own strategies and rules of engagement that needs to be developed for your social media marketing strategy and campaign.
By using these social media tools to promote your presence, you can have access to audiences with shared viewpoints and interests. The popular social media channels includes Twitter, MediaPress, StumbleUpon, Digg, LinkedIn and YouTube with new ones springing up everyday.
What you can expect from doing SMM?
- Targeted visitor traffic to your blog and website.
- Brand recognition.
- Backlinks that can help you with your SEO (Search Engine Optimization) strategy.
- Increased business leads and sales.
- The ability to interact and engage with future prospects.