When you think of conversions, you’re often drawn to thinking about pay-per-click ads, banners and bright red calls to action. Your target audience, however, is tired of being ‘sold to’, which is why you have to look at different ways to create content that will lead to sales. Here are a few types of content that are great for boosting conversions:

  • Blog Posts

How many questions could a potential customer have for your product? What type of advice would they be looking for online before they find your product? This is the type of information that you should be turning into blog posts. Instead of focusing on hard selling from the intro paragraph, you can provide helpful information and include links to your product pages within the post.

  • Video Tutorials

Did you know that YouTube is the second largest search engine? People don’t only search for music videos and Ted Talks on YouTube – they use it to find product reviews and information that they want to consume in video format.

If you are giving a presentation, elevator pitch or showing someone how to use your product on a regular basis, then consider filming this and uploading it to YouTube. This gives people the freedom and flexibility to watch your video when they want and to learn more about what you have to offer.

  • Interactive Quizzes

Quizzes need to be entertaining to be successful. Quizzes have become an intriguing way to engage with your target audience. Not only can you use this to gather more information about your potential customers, but you can also encourage them to follow you on social media, sign up for your newsletter or click through to relevant pages on your site at the end of the quiz.

Need help with your content marketing strategy? Then contact WSI OMS today.

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