Holidays are a good time to boost sales for your business as consumers find it easier to justify purchases around holidays than at most other times. But, with every other business targeting the same holiday periods with offers, standing out from all the noise can prove challenging. Smart marketers are leveraging the power of social media marketing. And, Facebook Advertising, in particular, to position their brands in front of target customers. Here are the top six benefits of using Facebook Advertising to boost your holiday marketing efforts:

It Puts Your Brand and Marketing Messages in Front of More People 

People are always on the look-out for great deals on gifts throughout the festive season. So, by enhancing your reach through paid advertising on Facebook, you are certain to generate a much higher number of website visitors and, hopefully, conversions. 

It Helps You Target the Right People 

You can ensure that your marketing budget is well-spent with Facebook’s accurate targeting options. Target by gender, age, interests and more. 

It Gives You More Ad Formats to Test With 

From canvas ads to slideshow ads and everything in between, the Facebook advertising platform has gone out of its way to allow marketers to really get creative. 

It Enables You to Compete with the Bigger Players in Your Niche

Why should you consider running Facebook ads during the holidays? Because you can be 100% certain that your competition is! The only way to keep up is to follow suit – and do it better. 

It Spreads Your Marketing Messages During a Time People Are Most Likely to Buy 

At any other time of the year, people will think twice before purchasing something – even if it is offered to them at a decent price. During the holidays, however, people are ready and often looking to make a purchase. Entice them with a worthwhile offer, and you are highly likely to convert them with minimal effort or spend. 

Gives You the Tools to Set Your Own Budget and Track How You’re Spending It 

Facebook advertising allows you to choose your budget from the get-go, so you are always aware of what you are spending. 

Facebook Advertising has some of the highest conversion rates in online marketing. If you aren’t yet, it is high time you put them to work in your business. With our expertise and years of experience with online reputation management, digital marketing, and social media marketing, at WSI OMS we are the perfect people with work if you’re looking to make ground quickly. Contact us to discuss your needs.

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