If you have a Facebook page for your business, chances are good that you need to use Facebook ads to grow your following and sell more. Here’s why:
- Your Organic Reach Is Getting Smaller
Facebook is decreasing the organic reach of your posts, in other words, they are only showing your posts to a very small percentage of your fans. To increase the number of people who see your posts, you need to consider boosted Facebook posts or promoted posts.
It is one of the most inexpensive ways to advertise. You can start with only $5 and only increase your Facebook marketing budget when you get a clear indication that you are getting the results you wanted.
- It Is Easy
Creating a Facebook ad is very simple as you only need an image and a few lines of text.
- Instant Feedback
It is a great way to get instant feedback. If you are unsure about whether there is a market for your business idea or whether your product will sell, you can test your idea before you spend money. Instead of investing a considerable amount of money in product stock, for example, you can see what the interest is before you start selling.
- Detailed Targeting Options
You can target people based on their job title, marital status, the mobile device they use, the people they follow and so much more. You can target people who are your ideal customers simply by using Facebook’s targeting options.
- Retargeting Options
You are now able to remarket to people who have followed a specific action and have prequalified themselves for remarketing from you.