Have you assessed your email marketing tactics recently? While it’s true that you can’t afford to neglect any aspect of your digital marketing strategy, email is one that appears to be particularly vital. Roughly 86% of B2B marketers rely on email marketing to reach new clients. That’s a huge number of companies that have recognised the power of email to reach carefully targeted audiences. If you have found that it is not quite as effective for you, it could be that you just need to spend some more time and energy on it, or it could be that your strategy needs a boost – a new tool to help you improve your approach.
There is never any shortage of email marketing tools out there. In 2020, with months of lockdown keeping people more attached to their screens than ever, email marketers have really had a captive audience, and developers have been happy to introduce new tools – or perfect existing ones – to aid their efforts. Here are six of the best ones currently available. All of them can be used for free or upgraded to paid subscriptions for even better results.
SendPulse brings all your customer communications onto a single multi-channel platform: email campaigns, SMS marketing, transactional emails and chatbots. There are over 130 templates to choose from, as well as a drag-and-drop functionality and a feature that allows you to resend unopened mails with different subject lines. The easy-to-use platform enables simple, flexible management of all your email communications.
Small to medium-sized businesses will find this tool useful. The free plan gives you access to features such as reports, templates and A/B testing. If you are already using the Zoho CRM, then it would make sense to choose this as your main email marketing platform. The free plan is quite limited, but the paid option is very reasonably priced at only US$6 per month for up to 500 subscribers.
HubSpot’s email marketing package is a very attractive offering, with plenty of features available on the free plan. The easy-to-use drag-and-drop email builder helps to create professional marketing mails aimed at growing your audience. For one-person start-ups and larger enterprises alike, this tool equips users to build really high-end emails that your audience will love. It has the ability to make newcomers look like seasoned professionals, with little effort. It is also quite fun to use and encourages you to stretch your creativity without needing any prior design knowledge.
Moosend is another great tool for beginners in the world of email marketing. The free plan offers you a feature-packed mailing platform, although it does limit you to only 1,000 subscribers. Paying the US$10 fee doubles that number. The programme offers a drag-and-drop editor, automation triggers, real-time analytics and more.
SendInBlue is an indispensable tool for companies that rely on transactional emails. If you require frequent two-way interaction with your customers, from issuing receipts to offering password help, then this is probably what you are looking for. It is an easy system to use and offers several useful custom technical services.
Mailjet’s free plan gives you access to unlimited contacts, APIs and webhooks, statistics and a really impressive email editor. Its intuitive UX means you can just sign up and get going without the need to spend too much time learning the ropes.