Most marketers wanting to use video in their marketing will turn to YouTube – unsurprisingly, since 300 hours of video are uploaded every minute! YouTube has a massive audience, so it seems like the best platform. But Facebook is another equally large and growing video home – with four billion video streams daily, Facebook is a force to be reckoned with. Think about using Facebook for your video marketing and how you can engage with more fans on the platform.

  1. Upload your videos natively – meaning, upload directly to Facebook, rather than sharing it as a link. Native Facebook videos are seeing more interactions than those from YouTube or Vimeo.
  2. Catch the attention in the first three seconds – the autoplay function means the video will play as people scroll though, so grab the attention, with or without sound. Create a compelling title. Using a thumbnail also does a great job in grabbing attention – whether custom made or generic.
  3. Create exclusivity for Facebook – by posting your video on Facebook only, you make it seem more special, and fans are more likely to follow future video posts. You can promote your video content on other social media
  4. Make videos that are shareable – like all content on Facebook, it gets discovered by sharing. You either want your audience to relate to the video, respond emotionally or find it fascinating enough to want to share with the world.
  5. Create a teaser – providing a bit of information from the video, like a key quote, will set up the expectation.
  6. Add a call to action – this could appear at the end of the video – click through to a website, replay the video, watch related videos, etc.
  7. Tag other pages – this helps to spread the organic reach of your video. Tag people who contributed to the video, are mentioned in the video, who inspired the video.
  8. Use video insights to determine performance – Facebook provides metrics like video views, average duration of views, audience retention etc. This can tell you a lot about how your audience engages with the video and help you to increase it next time round.
  9. Feature food – food is by far the most popular content for video uploads to Facebook. It’s an interesting fact, but obviously, can’t work for all businesses.
  10. Embed your videos in your blog posts – this will increase your reach.

For more on using social media for your business, contact us. We have loads of experience in social selling and social networking.

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