What’s the secret to making videos go viral?

Posted by on Oct 15, 2015 in Visual Marketing, Website Optimization |

So you want to know the secret to making a video or infographic go viral? You ask, is it possible? Well, not really – unfortunately no one can predict the reaction of humans. Who would have thought Charlie Bit Me would have got 825 millions views, or a sneezing panda having 216 million? There’s no accounting for taste, apparently. This said, there are a few success stories out there. As usual, the answer is no quick fix, it’s hard work and perseverance. It wasn’t luck that got the Dollar Shave Club almost 20 million views. CEO Michael Dubin planned the video, filmed it in one day at a cost of $4 500 and strategically released it to coincide with the announcement of $1 million dollar funding and the relaunch of his website. It didn’t hurt, either, that Michael studied comedy – he felt humour was a powerful device to tell a story. And it worked! Even the Dollar Shave Club never expected it to go quite so big so quickly – their server crashed on the second day. With an annual revenue of $65 million, Michael Dubin is still smiling, with more products added to his exclusive club offering. Another interesting success story is Girl Learns to Dance in One Year (Time lapse). Karen Cheng, an ad designer based in San Francisco decided to chronicle her journey of learning to dance over one year. Karen did a lot of marketing prior to releasing the video and she states that her video going viral was not an accident, but the result of hard work. She posted her video to Facebook, Twitter, Reddit and Hacker News and asked all of her friends to share it. On the 2nd day of its release, bloggers who had seen the video on Reddit began writing about it. Blogs drive a lot of traffic, with millions of followers and readers, which is just what Cheng wanted. By Day 3, the video had made the YouTube front page and had got 1.8 million views. She shared her success story online and summed it up in six points: Release your video on a Monday or Tuesday, since most people watch YouTube at work – weekends and holidays are slow. If there’s a big breaking news story, that will also detract attention, so wait for the news to lose traction before releasing your video. See if there are any potential sponsors who might be interested in your video. Cheng wore different brands of clothing in her video, used various bits of music and an App to keep her committed to her goal. She contacted each company – some shared her video, some didn’t. But she says to try...

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Creating a professional online business video [Infographic]

Posted by on May 17, 2013 in Articles, Online Reputation Management |

A well thought out professional video can go a long way in establishing your online reputation. In under 3 minutes you can give a potential customer a snapshot of what your value proposition is. However a poor quality, or poorly edited video can do more harm than damage. It is estimated that 20% of online viewers will click away within the first 10 seconds. That means that you need to ensure that your video is attention grabbing and interesting. YouTube is one of the best social media platforms to market yourself and your business. It also allows individuals to easily share and embed your video on their blogs. If you plan to create a corporate video, take a look at this infographic. Need advice on your online reputation management? Contact WSI OMS today   Presented By KZO Innovations, online video...

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YouTube marketing for small business owners

Posted by on Jul 12, 2012 in Social Media Marketing |

YouTube, the mother of all video social networks is putting together a market place where on-screen talent and video marketers can hook up. This is very good news for small business owners and internet marketers to help them with a big boost to get their business noticed online. Even though YouTube is the biggest online video social media channel in the world, it is also the 2nd biggest search engine with Google (YouTube’s big brother) being first. If video media advertising has been not ideal to you because of all the costs involved with production, maybe now is an excellent time to start with video marketing online. With the new marketplace on YouTube in the works, let me explain it in plain English; the marketplace on YouTube will serve as a celebrity endorsement for your video channels. YouTube Marketplace If a celebrity on YouTube has the same audience that you are trying to reach, you can connect with this celebrity through the YouTube talent marketplace To endorse your products or service, you pay a connection fee that will usually be only a small amount of what it would cost to get a real celebrity in real life to endorse your product or service The video will then be added to the celebrity’s YouTube channel, your own dedicated channel, and you can embed this video on your blog and promote it through your social media channels. What if that celebrity that endorsed your product or service was so good, you can use that celebrity again with the marketplace for your other YouTube videos. This is an excellent opportunity for small business owners that wants to start building brand awareness for their business. What better way than getting a celebrity to endorse your...

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Which social media channels to use

Posted by on Oct 24, 2011 in Social Media Marketing |

Your social media marketing (SMM) campaign’s strategy should always be tied in with your business marketing and communication strategy. An SMM campaign should never be based only on the available Web 2.0 channels that you are going to use such as Twitter, Facebook, LinkedIn and YouTube to name but a few. There are thousands of these channels available and it’s an absolute must that you understand the usage of these channels and their functionality. Some of these channels only cater for a certain audience and type of conversation so it is best to analyze the ones you are going to use before you start with your campaign. There are many different social media channels that might be useful to your business. The most familiar ones that you might already know about is Twitter, Facebook, YouTube, Vimeo, LinkedIn, Stumbleupon and Digg to name but a few. Publicity through Web 2.0 has many advantages. Many of these Web 2.0 channels has millions of users providing companies with instant access to large, specific demographic and targeted groups of interests. How do you choose which channels to use in your campaign? Which channels to choose from Most of the popular social media channels are free to use such as Twitter, Facebook and YouTube. These channels already feature an infrastructure and they don’t require any development or technical knowledge for the people using them. When you are in the process of planning your social media strategy, study and research all the available channels that you will be using. Find below a couple of questions that you can ask yourself when you are planning your social media campaign. Will you be using a blog to get the word out about your company? Which social bookmarking channels are you going to use? If you are going to use video, which video sharing channels will you be using? On which channels can you find your targeted audience? What is the objective with this campaign? What do you want to achieve? Do you only want to build trust and credibility? Brand authority? Will you be monitoring your campaign? Once again, there are thousands of social media channels that you can use in your social media marketing campaign. Research and plan your strategy first before jumping onto the social media...

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Include YouTube in your social media strategy

Posted by on Sep 2, 2011 in Social Media Marketing |

Few internet marketers value the relevance of online videos for their social media marketing campaign.  The usage of online video channels such as YouTube, Viddler, Vimeo, and the local one Zoopy, can help you build brand authority, starting the conversation, and driving targeted traffic to your website to name but a few. This is the first post in a series related to how you can use videos in your social media strategy. Find below some tips that can help you make the most out of YouTube and how you can get the most out of your own dedicated video channel. Make YouTube part of your strategy There are approximately 120 million members on YouTube.  If you are planning your social media campaign, YouTube can be a powerful channel where you can drive targeted traffic to your website and at the same time help your business get good rankings on the search engine result pages (SERP’s). All around the world people are using YouTube to find relevant information that ranges from movie trailers, latest music, product reviews, and news.  There are over 200, 000 new videos uploaded every day on YouTube.  That is quite a number. YouTube is reliable YouTube is an excellent source for free video content hosting with the added advantage of adding friends to your network and subscribing to your own dedicated YouTube channel.  The “favourite” and “like” buttons are available on all videos making easy to get new subscribers to your channel. As a Web 2.0 channel, posting bulletins and comments on your own channel is a very good way to market your business to someone that finds videos interesting, and at the same time you are gaining credibility and enhancing the traffic flow (eye balls) for your business. Brand your own YouTube channel The very first thing you should do when you have created your account on YouTube is to register and brand your own dedicated channel.  Put as much information on your channel and don’t forget to include links to your website and blog.  Think of keywords that could attract targeted visitors to your channel and include these when setting up your channel. After you have created your own channel, make use of YouTube’s so called promoted videos advertising.  Subscribe to other people’s channels that you find interesting and try to actively participate by leaving comments, posting bulletins, and adding friends. If your channel is doing really good, YouTube will get your channel promoted on their homepage and that will instantly mean a vast amount of traffic to your own channel and...

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