Social Media Boot camp comes to Toronto

Posted by on Feb 3, 2011 in Social Media Marketing | 1 comment

I can’t tell you how much I am looking forward to the social media boot camp that starts today here in Toronto. Scott Klososky will be training a select group of WSI Internet Marketing consultants on enterprise social media solutions. I met Scott a year ago at the International Franchise show in San Antonio. He was a presenter at the show and his presentation was riveting. Since then Scott has featured as a keynote speaker at our international conference in Miami. He also presented a series of webinars over December on implementing social tech in an organization. Tonight we start an intense boot camp program over dinner, then on to an action packed day tomorrow. The boot camp covers the following 12 steps: Developing social tech goals Forming a social tech team Implementing internal governance policies Integrating Social Tech and Web properties Building Rivers of Information Integrating with the sales process Online reputation management Crowdsourcing strategies Measurements and ROI Choosing your social tools The Pilot project process Security and Regulations As you can see we have a full agenda. I highly recommend that you get a copy of Scott’s book from Amazon and read more Social Tech on his website.   After this boot camp I have 2 sessions to present in South Africa in Johannesburg and Cape Town during March. Scott’s approach is unique and anyone responsible for Digital marketing in a large organization should read his book. If you would like more information on Scott’s approach, feel free to drop me an email and I will present these concepts to your company. If you read the book, let us know and any comments on Social Tech would be...

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Does your Small Business have a LinkedIn Profile?

Posted by on Jul 15, 2010 in Social Networking | 2 comments

Are you using LinkedIN for your small business? My last LinkedIN Blog Post generated some interest from WSI Internet Consultant Lou Unkeless so I hope this post helps him. While you may have a LinkedIN profile, are you really leveraging the power of it? It’s great for small businesses for many reasons among them: Brand Asset Optimisation An excellent platform for service oriented professionals Useful Tips for Small Businesses Using LinkedIN Use these simple tips to make the most of your small business LinkedIN profile. Your Profile Page Make sure you add a photo. Your profile will appear dormant without one. There is also an option to choose a branded url for your profile – For example http://www.linkedin.com/in/yourcompanyname. Login regularly and show that your account is active. Post updates and interesting industry related topics that help you to become a thought-leader in your market. Alter your email signature so that it links to all your Social Networking profiles (including LinkedIN). Giver’s Gain Use the Question & Answer feature on LinkedIN wisely. By answering questions throughtfully you are given the opportunity to demonstrate your expertise in the field. In addition to this you will attract/gain leads that are drawn to your knowledge. If you’re really good you will be rewarded by LinkedIN’s rating system and you will gain extra exposure. Remember to ask questions too. Aside from gaining the information you’re looking for, asking questions on LinkedIN is an excellent way to create discussions and engage with other connections. Start a Group on LinkedIN Anyone can start a LinkedIN group and begin networking on a specific topic. With some added effort you’ll be able to gain influence with your network and some professionals have found this to be one of the surefire methods of building a strong following. Building a group around an established brand is also a great way to bring users or customers together. Start a Poll Another feature worth exploring is their poll tool. You can create and send polls to your networks for free, or send polls to a targeted community for a fee. Great conversation can come from starting a poll on LinkedIN. Read more about Optimising your LinkedIN profile for...

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