WSI E&I – Internet Marketing; Day One

Posted by on Sep 29, 2009 in Business Opportunity |

Well here we are on day one and we have a full house of WSI Internet Consultants. This conference is by far the largest that we have had since the inception of Excellence & Innovation. I believe that there are over 300 Internet consultants. Ron Mc Arthur has opened the day and as usual his presentation shows the commitment that WSI has towards their franchisees. Our goodie bag has some great marketing collateral on our branding solutions, Production centers and the WSI end client white papers and webinars. I look forward to next presentations for the day and will provide you with an overview as we go...

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WSI E&I – Marvin Himel on Cross-sell Up-sell

Posted by on Sep 28, 2009 in Business Opportunity |

We are on to our second session and things are just warming up here at WSI Excellence & Innovation conference. Marvin is our Sales coach at WSI and he has helped many Internet Consultants who have bought a franchise. Marvin makes a clear message that if we don’t focus on cross selling and up-selling to our clients, our competitors will. Some great stats: 88% of all customers value you more if you make suggestions on other services 73% are interested in learning more about the services and products that you can offer them 62% of customers ask for more products and services 42% of customers bought more than they expected to There is no easier sale than to up-sell & cross sell and yet many ICs don’t take advantage of it. He used “by the way” example, call your customer and say “by the way we have just introduced a new service that you might be interested in”. An interesting point Marvin makes is that a dissatisfied customer would be more likely to buy from you than a new prospect and this is due to the relationship that you have. There are 3 ways to up-sell: sell more of what your customers have bought sell complementary products and services introduce non complementary products or services such as credit card processing What is your prospect thinking: Am I satisfied with the current product? Is it worth it? Here are 3 goals that ICs should set for themselves: Survivor level: 1 sale per month can get you $48,000 Great success: 2 sales per month can get you $96,000 p.a. Super star: 4 sales per month for $192,000 p.a. Make your up-sell immediately that a client is ready, don’t wait. Thanks Marvin for a great presentation. I can’t stress enough the value of attending our E&I conferences . I suggest that you download his presentation as there are so many other valuable points that Marvin made.  Every WSI Internet Consultant must mark their calendars to attend this annual event. Use our great network and it will work for you. This is a great business opportunity that we are in. If you are interested in a WSI Franchise, give me a call and I will introduce you to an exciting...

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WSI E&I – Francisco Hernandez presents Creative Thinking

Posted by on Sep 28, 2009 in Business Opportunity |

I am listening to Francisco on how to apply creative thinking and planning your social media campaigns. Francisco is a seasoned Internet Consultant  from Panama and is a great presenter. The great take aways from his presentation are: Insights Write done the objective of the campaign and understand your clients budget Impact Idea Write done all the ideas that you need to achieve Document your target market The need to reach 30,000 people Execution The use of micro sites Display ads Search text ads Email marketing Analytics & Results Measure Google analytics of Micro site and main website Set goal conversion rates Measure actual traffic Triple the traffic to a specific website This is a great framework to work from and will all the WSI Internet Consultants in the presentation. In the next hour Francisco is going to facilitate a workshop for creative thinking with us. Here is a great “landing page” http://www.visitpanama.com/25dedescuento/index.php?lang=en that was created in flash and has the technology to track all clicks. If ever you need help with social media campaigns just give us a...

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