Dubai Digital One Summit

Posted by on Jan 5, 2011 in Digital Media Marketing |

Well here we are in the New Year and I am really looking forward to 2011. Being in Johannesburg over the Christmas period is really nice because it’s very quiet and most of the people have gone to the coast for their holidays. I use this time to plan ahead and to create new training material. This year I will be training WSI consultants throughout the world on the advanced digital media training which was introduced last year. Dubai Digital One Summit At the moment I’m preparing for my trip to Dubai where I will be presenting at the Digital One Summit on the 10th of February. Following that I will do two days Digital marketing training with the WSI Internet consultants from that area. Topics that I will cover are: •    Competitor analysis •    Content blueprints •    The 90 day consulting plan •    Selling digital media •    How to use the iPad as a consultant •    Your own customized WSI Internet consultants marketing plan. The Digital One Summit will have a number of speakers covering all topics to do with digital marketing and social media marketing. I have been invited to present on social media. Social media is definitely a hot topic and as an Internet marketing consultant I often get asked the following questions: •    How do I know if social media work for my business? •    How can I use social media to help my business? If you attend the Dubai Digital One Summit sponsored by WSI, you will get the answers to these questions and a whole lot more. My presentation “Implementing a Social Media Campaign” is ideal for business owners and anyone responsible for marketing their company brand, products or services. I will give you examples of the types of campaigns any business can implement whether they are large or small. By attending my presentation you will leave knowing the following important points that are critical to the success of any social media campaign. •    How to tell if you need social media? •    Your personal social media readiness •    Your organization’s social media readiness •    Choosing the right social media strategy •    Selecting your social media technology •    The social media training process •    Developing your 90-day social media campaigns •    Mapping your social media calendar & campaign •    Monitoring your online reputation •    Measuring your social media campaigns Most marketers learn through their own research, webinars or even trial and error. Attend this presentation and leave full of confidence knowing that you have an understanding of what is required to implement your social media marketing strategy for almost any business. See you soon at the WSI Digital One Summit in...

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WSI Welcomes Kola Olusola from Nigeria

Posted by on May 6, 2010 in Articles |

WSI were pleased to welcome Kola Olusola in to our offices this week. Kola is a WSI Internet Marketing Consultant from Nigeria and was in South Africa to attend the recent WSI Internet Marketing Summit in South Africa. Kola had this to say about the Summit: “The Summit was knowledge-enriching and has helped equip me with the skills needed to face the ever-changing Internet Marketing World. The speakers were great and I’m looking forward to the next meeting.” After the Summit on Monday, Kola spent a few days at Francois Muscat’s WSI office learning from his team about SEO, Copywriting and Social Media Marketing. We wish him a safe journey back to Nigeria on...

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Welcome to our new Boss

Posted by on Jan 26, 2010 in General | 1 comment

It is not often that one looks forward to a new boss especially when it’s your wife. Many people do not know that Marianna has been working behind the scenes for over 6 years supporting me in all that I do. Her experience in corporate business combined with her Internet Marketing knowledge is just what we need for our business this year. Marianna joins us officially on the 1st March 2010 and will be managing our business as we are set for some good growth this year. We are officially launching our WSI Solution Centre in February and will be providing Online Marketing solutions to the WSI community. You can follow Marianna on our blog as she will start posting articles soon. Here she is: Our team are really looking forward to working closely with Marianna. So what do you think about a husband & wife team in...

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My Social Media Roadmap for September

Posted by on Aug 28, 2009 in Digital Media Marketing |

Being a business owner can be rewarding, especially when you do what you love. I have been an Internet Marketing consultant with WSI since 2003 and I must say that I am having fun. The Internet Marketing industry changes all the time and it gives me the opportunity to learn more. My passion is to travel and meet other Internet Consultants and business owners around the world and my job allows me to do that. Over the next month I will be travelling to Spain, London and Orlando to present to other WSI consultants on Search Engine Marketing and Social Media Marketing. In Spain I will be conducting a 2-day workshop training WSI’s Spanish Internet Consultants. On day one we will cover, “Business operations and the sales process to win clients” On day two, “Internet Marketing, all the aspects” I am looking forward to this workshop and have been preparing like crazy. In London I will be joining 6 other top WSI consultants and we will be presenting on all the aspects of Social media, including many case studies. My topic covers: “Integrating Social Media and Search Marketing for your clients”. My team are helping me with this preparation and we are developing an “on the fly” Digital Media Plan for WSI consultants. I am excited about this as we will be doing all we are presenting about. A real time case study. Then in Orlando I will be joining an elite group of presenters to participate in WSI’s E&I Conference. This will be my first time presenting in the America and I am looking forward to it. My presentation title is: “SEO Then and Now: What’s the same? What’s New” The pressure is on as I won “The Best Presentation” at the E&I Conference in Stansted London in March this year. I leave on the 3rd September and return back home to South Africa on the 3rd October. Along the way I will keep you updated. Just to let you know that if you ever need a speaker at one of your company events, just contact me and I will be glad to present for...

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