How to get visitor traffic with your Facebook Fans

Posted by on Sep 15, 2011 in Social Media Marketing |

Facebook is the largest Web 2.0 channel with over 750 million users. If you have a Facebook Fan page for your company and it has a decent following, well done.  How can you turn all the people that “liked” your brand on Facebook into website visitors? Social media marketing is all about building brand authority and to create a strong brand image. How can you turn your Facebook “Fans” into website traffic? Find below a couple of ideas that can help you turn your Facebook Fans into website traffic and to make them keep coming back. Facebook Fan traffic Tabs: Using tabs on your Facebook Fan page is a great way of engaging with the people in your network without spamming them with updates.  A few companies are using unique tabs to display their range of services and products with clear images and links to content on their website. When you are using tabs on your Facebook Fan page, always try to drive visitor traffic back to your website. Take advantage of the default landing tab to create a “landing page” and entry point to your Fan page. Content: Share your best articles and blog posts with your followers.  This will be those top notch articles that you are using in your SEO campaign.  By providing good and relevant content to your followers, if they are interested, they will have a reason to visit your website regularly for updates and new content. Sharing content is a great way to drive traffic from Facebook to your website. Competitions: If you are running competitions on your website or blog to build up a list, try to include your competition strategy on Facebook as well. Why not create a dedicated tab for your competition? While the competition is running, use this tab as the “default landing tab” with a graphic regarding the competition to urge visitors to “like” your page. Promotions: Let your Facebook followers know about any of your promotions.  This is a great way of informing them of what you offer and linking back to your website. This can give your followers a feeling of exclusiveness, as they are being rewarded for their loyalty to your Facebook cause. Even though it will take time to setup a proper Facebook Fan page to drive traffic to your website, an optimized Facebook strategy is a gold mine.  The more opportunities you are giving to the visitors of your website, the more likely they will...

read more

Planning the call to action of your website

Posted by on May 27, 2011 in Online Marketing |

A website call to action (CTA) usually refers to elements on your website that urges a visitor to take action.  One of the first steps when you are in the process of planning your website is to establish a clear call to action.  What do you want to achieve with your website? What action do you want your website visitors to take when they are browsing your website? If you have an e-commerce website, you most likely want your visitors to purchase now. When you are busy planning your website, think about the three most important things your visitors can do.  Always choose one of these as your primary call to action and the other two, secondary actions.  This will help you establishing focus and clarity on your website and then your visitors can easily follow the path (eg: sales funnel) you create. Choosing the best call to action This is the central and main purpose for your website.  Examples that are most used are call us now, email us, get a free quote, buy now, apply now, subscribe and donate now. These “actions” can be used with phrases that adds importance such as for a short while only, offer expires end of the month or get a free copy of our latest ebook when you sign up today. Implementing the best call to action Your call to action on your website should always be visible on the home page. It should also be above the fold, in the center of the page and in a different colour so that it stands out.  With Web 2.0 becomingv more used for online marketing methods, use big buttons. Write compelling and interesting content that will drive your visitors to take action. Measurement Analyze and examine your website analytics to check your visitors behaviour. What pages did they first arrived on? What other pages did they go to? What is your conversion rate? What pages were the top exit pages? This will help you see where you need to make changes to get the results that you...

read more