Benefits Of High Quality Website Copywriting

Posted by on Sep 14, 2012 in Copywriting |

A company that is not highly visible on the internet is trading on its last days. A decent website is actually the face of a modern day company. Companies that have realised the benefits of a well-developed web portal are thriving in their respective markets. The quality of your website content depends on the quality of copywriting that was employed. High quality content on your site will easily attract prospective customers. In the business world, the number of customers determines the returns. The internet offers the best marketing platform in the contemporary world. If you can create compelling content for your website, you will surely benefit from high customer traffic. A website acts as the communication interface between a company and its clients. The clients are updated on new products or services through the website. This information should be informative and friendly. Through the website, the company is also able to carry out product surveys and get feedback. The success of the different types of communication depends on the quality of information. Website content and SEO The backbone of online business success is Search Engine Optimisation. Customers mostly visit the top ranked web pages. This means that companies, which are ranked highly, will enjoy continuous traffic to their stores. For your website to be ranked at the top, you must use quality content that is rich in keywords. This can only be achieved when you hire a professional copywriter. Quality content will serve you for a long time. When you post a written piece that is useful, customers will bookmark it for future reference. This is a less costly method to own your customers. Although you only paid once for the content to be created, it will serve you for as long as the product is on demand and is available. Need new website content? Contact WSI...

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Benefits Of High Quality Website Copywriting

Posted by on Sep 12, 2012 in Copywriting |

A company that is not highly visible on the internet is trading on its last days. A decent website is actually the face of a modern day company. Companies that have realised the benefits of a well-developed web portal are thriving in their respective markets. The quality of your website content depends on the quality of copywriting that was employed. High quality content on your site will easily attract prospective customers. In the business world, the number of customers determines the returns. The internet offers the best marketing platform in the contemporary world. If you can create compelling content for your website, you will surely benefit from high customer traffic. A website acts as the communication interface between a company and its clients. The clients are updated on new products or services through the website. This information should be informative and friendly. Through the website, the company is also able to carry out product surveys and get feedback. The success of the different types of communication depends on the quality of information. Website content and SEO The backbone of online business success is Search Engine Optimisation. Customers mostly visit the top ranked web pages. This means that companies, which are ranked highly, will enjoy continuous traffic to their stores. For your website to be ranked at the top, you must use quality content that is rich in keywords. This can only be achieved when you hire a professional copywriter. Quality content will serve you for a long time. When you post a written piece that is useful, customers will bookmark it for future reference. This is a less costly method to own your customers. Although you only paid once for the content to be created, it will serve you for as long as the product is on demand and is available. Need new website content? Contact WSI...

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Website copywriting

Posted by on Jul 5, 2012 in Copywriting |

Writing for the web is probably the most profitable type of copywriting today. Even journalists or print writers (who traditionally only write for print mediums) need to learn how to edit their copy so that it reads well online. Here are a few tips to keep in mind to make sure your copy is read by many internet users: 6 Tips to remember when writing web copy Don’t clutter your headlines. Well-written headlines will attract and inform your readers. Clogging your headlines with too much information will reduce their impact. Take your time deciding on a headline and try to keep it under seven words. Clear instructions. When writing any instructions (for software downloads or other technical subjects, for example) make sure you write clearly – pretend you’re new to the subject, so start from the beginning and walk your reader through each step. Translate the jargon. When writing copy for companies, it is important that you take their language or ‘lingo’ and make it easy to understand for readers who have little or no knowledge of the subject. Create urgency. Creating a sense of urgency (such as deadlines, limited offers etc.) will encourage readers to respond quickly. Just make sure that you are being honest or you will lose credibility. Avoid clichés. Using words like ‘integrated solutions’ are typical clichés used to try and attract readers, but they will not make your copy more intriguing. The best thing to do is to try and find a unique and honest angle that shows the value of your services to your client. Make your client relatable. As a copywriter, it is important that you portray your client as accessible and understanding. Once again – get into the mind of the reader before you start writing your copy. Need help with your copywriting? Contact WSI South Africa....

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Why do you need to change your copy for the web?

Posted by on Aug 11, 2011 in Copywriting |

Most web surfers are not interested in reading lengthy essays – they prefer scanning websites for the information they are looking for. Website copywriting should be concise and easy to read. Your reader’s time is limited so make sure your website is easy to navigate. Tips to write effective web copy It is easy to say and understand that you need to change your copy in order to be more web friendly. But often you have no idea how to write effective web copy. Here are a few tips for you to get you on your way to writing excellent web copy. Master the basics: Change your copy for the web if the original copy is already badly written, does not achieve the intended goal, or is too long. Make sure your website visitor knows exactly what your article is about by glancing at the page. Also make sure your writing style is consistent throughout. Using headlines and subheads: The first thing your reader looks at is the headline of your web pages. It needs to capture their attention and tell them exactly what to expect. Use concise paragraphs with appropriate subheads to guide your reader to the specific information they are looking for. Writing for your audience: With website copywriting it is essential to write for your target audience. Most likely the person reading your information is interested in your product or service, so write in a language that they understand. Write search engine friendly copy: There is no point in having the most informative website if nobody can find it. Good website copywriting should include keywords and phrases in your headlines and body copy that makes it easy to search for in most search...

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