Why you need a mobile website

Posted by on May 26, 2010 in Mobile Solutions | 1 comment

The mobile web is growing rapidly.  More and more people are focusing on searching the internet via their mobile phone as you don’t need a computer to connect to the net. It is a on-the-move business tool that is always available.  This is an excellent opportunity for businesses. Most searches originating from mobile phones are for local businesses.  People searching for restaurants, driving directions, movie theater tickets, etc.  The problem is that most local businesses does not have  a website optimized for a mobile phone or a dedicated mobile website.  Mobile websites are very different from websites viewed from a normal desktop web browser. Careful steps needs to be taken when optimizing a website to be mobile friendly but it is a discussion for another day.  I have written a post regarding the optimization of mobile websites and it can be found by clicking the link below. Optimize your mobile site for search engines To get back to the post topic.  More and more people are using the mobile web everyday.  Why not step up to this new technology trend that is busy evolving?  Your business can definitely benefit by having a mobile website or by optimizing your current website to be mobile friendly.  Find below why your business can benefit from having a mobile website. The emerging mobile advertising market is huge: A mobile website can help marketers by reaching a global audience of mobile users who might not use the internet over desktop browsers; Mobile technology enables the delivery of targeted marketing; Connect marketers with targeted audiences anywhere and at anytime. Find below some interesting stats regarding the Mobile web Internet searches from mobile phones grew 104% in 2008 over 2007; 50% of all web searches will happen from mobile devices by the year 2020 according to Pew Internet. As you can see, the mobile web is increasing and searches on mobile phones are becoming more and more popular.  Mobile websites is much different from normal websites as you have to cater for a couple of things to make sure your mobile website is compatible with all the different handsets available on the market. Find some information below why mobile websites are different to normal websites. Why mobile websites are different. Mobile phones has a variety of screen sizes, graphics from normal websites are most of the times too large to display on mobile devices. Speed.  Image sizes needs to be smaller, reducing the download time of the mobile website to the selected handset. The content should be short but powerful.  In other words…get the message out by using less text as found on normal websites. Most mobile phones are not compatible with Flash and the usage...

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It’s Time to Get Personal

Posted by on Sep 10, 2009 in General |

Your business and website should have a visible personality. Given that fact, what more natural personality to have than your own? Think of all the antiseptic business websites out there. You see the words on those sites but do you see who wrote them? Can you say anything about who they are, what motivates them, or if they are even a legitimate business? If your website is there to promote a small, relatively unknown business, you may have a problem reaching new customers. As I mentioned before, the Web is absolutely saturated with people trying to make a quick buck. To be noticed among them, you need a well-established reputation. If you don’t have one yet, it’s time to get personal on your website. Mentioning yourself by name is a good start. If your website represents a corporation, you may not feel comfortable talking about every employee by name. But it’s important to have a spokesperson of sorts. Who best represents your company and is the proverbial backbone? This could be just the person you need to act as your public face. Pictures are good, too. Although it doesn’t really have much to do with business, people like to know there are human beings on the other side of the screen. Again, you may not want every employee or partner’s picture on your site, but there should be a few so that customers can match a face with the words. Do you have an office-front or even just a room devoted to your business? If you do (or even if you can fake it), pictures of your work area bring a subconscious air of credibility. For an especially small or new business, you may want to get even more personal than that. Do you have a blog? If so, consider moving it to your business website. The more your website establishes you as a real human being with a family, ambitions, and character, the more comfortable people will feel contacting you for the first time. Not to mention, the less likely they will be to treat you with disrespect. Even if your business exists solely on the Web, don’t be tempted to live and die by automated forms and email. You may not expect to do much business over the phone or via postal mail, but having a number and physical address will again make you seem more real and trustworthy. After all, if you don’t make all this public,  customers might well  think that you are...

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