Shutterstock 2020 Colour Trends Boost Website Design

Posted by on Apr 2, 2020 in Website Design |

Shutterstock is one of the most used stock image libraries in the world, making them experts on visual content trends, including the image types and traits that are most popular. Whether designing a new website or refreshing your existing website, it is good to know what the three biggest 2020 colour trends are as highlighted by Shutterstock.  Why is colour important? Colour may be ‘simple’, but it can represent a wide range of emotions. The trend in 2020 is that we are shifting away from soft pastel colours to the bold, saturated hues of Lush Lava, Aqua Menthe and Phantom Blue that will excite people. We explain below. Lush Lava A bold and fiery orange-red that demands attention, it attracts the eye and draws attention to branding or something you want to highlight. It speaks of beautiful sunsets, a passionate tango or the warmth of a roaring fireplace.  In Asian countries, it represents happiness, love and good health.  Aqua Menthe A bright, yet serene tone that conveys a modern, playful and outgoing feeling. It can be used as a main colour or accent, is uplifting and a great choice for contemporary brands. It makes you think of summer vacations at the beach playing volleyball or gazing at the shades of the ocean waters. Phantom Blue A deeply saturated indigo-navy that makes you think of the deepest ocean or a star-filled night. A sophisticated colour, it catches the eye with its richness and communicates feelings of stability and trustworthiness. It is the perfect companion to pops of contrasting colour such as Lush Lava or Aqua Menthe.  WSI OMS offers website design services that include designing for mobile, and is up to date with all the latest visual content trends. Contact WSI for a new or refreshed website design.  Please follow and like...

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Web Design: How to Create a Punchy “About Us” Page

Posted by on Mar 12, 2020 in Website Design |

Your web design relies on great content, and your “about us” page should be the knock out! Here are 6 tips to master your “about us” page.  1. Let the Purpose Lead Your About Us page should be used to build trust and tell your brand’s story. So, use that as a basis to guide your writing. 2. Make Your Mission Known People like to buy from people and companies who they trust. People will trust you if you have a good reason for them to trust you. What was the big, overarching goal of your company when you started it? Craft this into a well-worded mission statement that will enthral your website visitors. 3. Mind Your Approach  Some companies prefer to write their About Us page in the first person, while others prefer a more formal, third-person approach. Neither is right nor wrong, but you need to be consistent throughout the content on your website. 4. Get Visual  People relate to images, especially if there are people in the images. Take a company photo, or if the company is too big, a photo of the executive board. Show the people behind the brand. 5. Show Your Credibility  If you belong to industry organisations, list them on this page. If your business has won awards in the past, then include a logo of the award you won here as well. 6. Minimise Your Content  You don’t have to write a novel. Few website visitors will be interested in a back story that spans decades. Make the content easy to digest by keeping it short. Looking for a digital marketing agency that does it all? We specialise in web design, search engine optimisation and content marketing. So, get in touch to find out more about our offerings.  Please follow and like...

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The KPIs Every E-Commerce Website Owner Must Track

Posted by on Feb 27, 2020 in Ecommerce |

The web design for your e-commerce website must be optimally designed to automate sales, collect funds online and, most important of all, be easy for your customers to navigate. A successful e-commerce business owner also needs to track some key performance indicators (KPIs). Below, we discuss three of the key performance indicators.  What Are Your Sales?  The first indicator is pretty obvious – sales: Track Your Sales  Sales and customer growth are always the most important indicators of health for a business. Every business tracks sales on an hourly, daily, weekly, monthly and/or quarterly basis. You also want to track your sales by promotions and channels so that you know which acquisition efforts are working, where they are working and when they are working. This will help you to spend your ad dollars more effectively. What Is the Average Sale?  You also want to track your average sale on a customer’s first, second and third purchase. Knowing this will give you insights at how purchasing changes over time, such as whether it increases or decreases after the first sale, so that you can develop strategies to improve growth.  Who Are Your High-Profit Clients?  Profit per order is something else you want to track. It’s important to understand who your high-profit clients are and where they come from.  Who Are Your Retained Customers?  The next thing you need to track is the retention rate, with a ‘retained customer’ being described as one who has purchased from you three or more times. Your e-commerce business’ retention rate is important because it helps you understand how customers feel about your brand and whether they will become advocates or not. Retained customers are your most profitable customers. A great example is from Zappos: 70% of the company’s sales come from retained customers, in other words – those who have made shopping at Zappos a habit. Get the Best E-Commerce Website Designed for Your Specific Needs and Goals  Web design, SEO and content marketing are all tools that can help you improve the KPIs of your e-commerce business. Contact the experts for more advice today. Please follow and like...

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Defining Your Website Design Is Time Well Spent

Posted by on Feb 6, 2020 in Website Design |

Giving definition to your website design will be one of the most important things you do.  Taking time to decide what your goals, deadlines, budget and expectations are, will contribute to the best responsive web design the experts can give you. Here are four guidelines for you to follow. Define What You Want to Say About Your Business For your website to accurately represent your brand, include in your brief the answers to these questions: Overview:  What does your company do? What are your offerings (products and/or services)? How long you have been around? How big or small is your business? Image:  What is your vision for the future of your brand? How would you like to be perceived in the marketplace? Others:  Describe your ideal customers. Who are your top three competitors? Define the Details of Your Website This is the meat of the brief. If you aren’t sure of the terminology, write it out or include a screenshot. These questions will help you to cover all the bases: General:  What prompted you to get a new website? What do and don’t you like about your existing website? What does your ideal website look like? What metrics will determine the success of the website? Practical:  What sections will your website require? What features and functions do you require (for example, a search box, blog, e-commerce, forms, Google maps, and so on)? Design:  Is the website going to be contemporary or traditional, serious or light-hearted, personal or professional? What colours, fonts, graphics and icons make up its style? Define Your Target Market  Who is your website meant for? Which age group, gender, location, language, role (such as the public, in-house teams, learners, professionals) are you targeting? What is the above-mentioned person using your website for? Define Your Budget and Timeline Your budget and timeline are important elements of the website design brief.  The Website Design Company That Can Help You  Are you interested in digital marketing methods and strategies to boost your status and help you generate new leads? We offer a range of internet marketing techniques, including responsive web design and local solutions that can be customized for your business. For more information, contact us today. Please follow and like...

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Web Design: How to Choose a Web Hosting Service

Posted by on Feb 3, 2020 in Website Design |

Once your web design is completed, you’ll need to focus on choosing a web hosting service to house your website. For your convenience, we’ve compiled a list of  four key aspects you’ll need to consider when choosing a web host. How to Choose a Web Hosting Service to House Your Web Design: There are plenty of web hosting services to choose from. Settling on the correct one extends beyond picking a host simply because they have the cheapest plans. Think about the kind of website you have designed and compare the different web hosting services based on these aspects: Security Will the host be able to protect your website against cyber-attacks and server crashes? Reputable web hosting services offer multiple layers of security to protect their clients against attacks from hackers and, therefore, this should be the first aspect you research. If your website is not secure, attackers can gain access to client information, spread malware to visitors and cause your website to crash. With the increased awareness of the potential risks of an unsecured website, many governing bodies require a certain degree of security from businesses relating to their websites. If your website causes a security breach, you may even be liable for a fine or penalty.  Client Service and Technical Support  Another important aspect to consider is the type and level of support the web host provides. You are not only looking for prompt service from the customer liaison team to get quick replies on your queries, but also a knowledgeable technical team to give you guidance when you are experiencing issues. Does the web host offer support on different channels such as email, chat and phone calls? Is the web host situated locally or will a time-zone difference delay communication? The questions to these answers will help you to determine which web host is right for you. Speed and Downtime A slow website can be the downfall of your business. So, you want a web host that allows multiple users to access your website simultaneously without delay. The bandwidth (or the amount of data uploaded or downloaded from a website) that a host provides may depend on the plan you choose from the specific web host. It is, therefore, important to pay close attention to the difference in bandwidth allowance for each plan on offer.  You also need to consider the amount of downtime for your web host. If the host has an uptime percentage over 95%, you should not experience many issues with the server for your website being down and your website being inaccessible. Flexibility Many web hosts offer flexible plans to accommodate growing websites. You’ll need to understand how far your web host...

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