How Web Design Expanded the World of Online Shopping

Posted by on Oct 5, 2020 in Website Design |

There’s no doubt that the coronavirus has changed the way we do things. In particular, the online shopping world is booming thanks to its instant, no contact concept. The ever-changing world of website design and development is to thank for this solution, but just how big of a role is it playing in today’s world? With everything from groceries and beauty essentials, to other items like books and even children’s inflatable pools, online shopping seems to be the answer to the pandemic’s clampdown on social distancing.  Even more interesting than that is the fact that online shopping has been around for years, yet it only recently became mainstream. A great example is Amazon, an online shopping company that’s been around since 1994. In 2010, online shopping in the US made up just 6% of retail sales. Now, online sales as a total percentage of sales in the UK jumped from 2.8% in November 2006 to 18.9% in February 2020 and skyrocketed again to 30% in April 2020 due to the pandemic. In May 2020, sales from online retailers in the US went to 30.8% from the same time last year. What once was a novelty has now become an increasingly popular way to get your goods without the hassle of leaving your house. So, how did we get to this point? Where it began The first person to buy anything online was a 72-year-old grandmother named Jane Snowball from Gateshead, England in 1984 from the comfort of her couch via her TV remote; buying margarine, cornflakes and eggs. This was done via the Videotex system developed by English inventor Michael Aldrich, according to Jonathan Reynolds, associate professor in retail marketing and deputy dean of Oxford University’s Saïd Business School. The technology was used to generate a shopping list on Snowball’s computer which was phoned into her local Tesco, and the items sent to her door. According to Reynolds, the service was created for the elderly and disadvantaged but gained momentum.  The next milestone took place in 1994 when a 21-year-old web development wizard called Daniel M Kohn created an online marketplace called NetMarket. This was the first digitally secure transaction, with the first buy being a Sting CD that cost $12.48 (£10). After that, the early internet became more and more common in households.  At this early stage in what we now know as e-commerce, only a handful of companies were involved in what was considered cutting-edge technology at the time. Pizza Hut was one of those companies. In 1994 the US franchise sold pizzas online via their PizzaNet portal. It was basic, with a grey colour scheme and fields only for a customer’s address and phone number. 1994...

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What can a professional web designer do that I can’t?

Posted by on Aug 3, 2020 in Website Design |

You’ve worked hard to build your business, but if you want customers, then you will need a website for them to visit. Hiring a web designer or a digital marketing agency is as important as hiring any other professional like a plumber or accountant. Web designers know how to make your site ‘sticky’ by creating simple navigation, providing valuable and up-to-date content, and reducing clutter. Here are three reasons why you should consider hiring a professional web designer to build your website:  Looks aren’t everything  You can waste hours using a DIY web design program to create a visually appealing website, only for it not to work functionally. A web designer produces a website that aligns with your brand and optimises user experience to keep your customers on your website. They will do all the tedious and time-consuming work for you, such as researching your competitors’ websites, generating a content marketing strategy aimed at your target audience, and designing a high-quality site.  Responsive design  Have you ever accessed a website with your smartphone and found that it isn’t user friendly or doesn’t work at all? Responsive design ensures that your website is optimised for different devices so that you don’t have to choose between desktop or mobile sites. Google is also focusing on mobile-friendly websites, as more people tend to use their mobile devices to search the internet. SEO knowledge A web designer knows how to optimise SEO because only a successful website will have a good search engine ranking. A web designer will ensure that the content, keywords, and links on your site will be search engine friendly while also visually appealing to get a better ranking. Web designers have the knowledge, tools, and access to more technology to create an attractive and dynamic website, and essentially saving you time & money.  Contact us today for more information on web design and other website services WSI OMS offers.  Please follow and like...

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Product Descriptions for your eCommerce Website

Posted by on Jul 24, 2020 in SEO, Website Design |

If you want the best eCommerce website, you need to ensure that quality web design, quality images, and excellent product descriptions form part of your content marketing strategy. Your product descriptions need to tantalise your audience with emotive language that highlights the details, features and benefits of your products while keeping it easy to read.  Aspects to consider when crafting product descriptions for your eCommerce site:    Write for a specific buyer persona  Create a buyer persona by breaking down the characteristics of your potential customers and define the product features they would be most interested in. Show some personality in telling your product story  Telling the product story should fill any gaps the customer has about the product. Write where and when the product should be used, how it works and what benefits it will provide.  Watch your tone  The product description should use natural language, like a conversation you would have with someone else. The tone must also be natural and in line with the general tone of your brand.  Make it digestible  Make the product description easy to scan by using short paragraphs, bullet points, different size fonts and lots of white space.  Never forget SEO  Search engine optimisation (SEO) is one of the best ways to attract new customers to your pages and product. Use great keywords for quality SEO.  Amp up the quality of your visuals  A great image draws the eye faster than a great product description. Use quality images to show the customer the key features of the product and complement the product description.  While web design and content marketing go a long way to present your products and information in a readable and visually pleasing manner, your product descriptions are essential to convincing the audience to buy your product. For more information, visit WSIOMS to create an eCommerce website that has web design, SEO, and content marketing at its core.  Please follow and like...

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Social media marketing tips for success in 2020

Posted by on Jun 26, 2020 in Social Media Marketing |

Many digital marketers love spending time developing social media marketing strategies because there is a lot of room for experimentation and creativity. But. Because social media marketing does not conform to loads of digital marketing rules, it can become overwhelming to achieve success in this medium. Here are a few key aspects that will help you achieve your goals in social media marketing in 2020 How to be successful in social media marketing in 2020: Focus on building your brand through organic engagement  Your brand can have incredible products, outstanding visuals and professional customer service, but without organic engagement, you won’t stand out on social media. If you want to win loyalty, you need to engage your audience instead of putting up a perfectly produced image.  Your brand needs to be sincere, approachable and even a little light-hearted at times. The idea of social media is to sell the experience that your brand can provide in an authentic way. By engaging with your audience, you’ll gain loyal followers who will be brand advocates.  Show up where your audience is  By knowing your audience, you will be able to speak to them in the right manner, wherever they are engaging on social media. Don’t waste time creating content for platforms that your audience will never engage with.  Instead, invest your time in choosing appropriate channels and participating in discussions with your audience on those channels. Social media should never be treated as a static platform that merely houses your product images, but as a living community that is continuously growing and evolving.  Align contests with your goals  Everybody loves a giveaway, but if you’re using contests on social media incorrectly, you won’t get the ROI your brand can achieve. Instead of placing the focus on the prizes that your audience can win, shift your attention to creating a way for contestants to engage with your brand.  If you successfully implement this approach to all your contests, you will be attracting an audience that wants to interact with your brand, not just those who want to win the prize and disappear into the digital void.  Use video content to update and refresh your social media  Brands can learn a few lessons from independent creators, including how to use video content to liven up social media feeds successfully. With a good creation strategy, your brand can consistently show up in social media feeds with fresh video content that is engaging, interesting and easy to digest.  The best of all is that video content can be short, informal and incredibly powerful in communicating relevant information in an instant. This format gives your brand a way to always remain at the forefront of trends...

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Essential Digital Marketing Trends During COVID-19

Posted by on Jun 24, 2020 in Digital Media Marketing |

Staying afloat during the global COVID-19 crises can be daunting for businesses. Still, with the ability to access the internet and a few key digital marketing trends, business owners can minimise the impact of COVID-19 and future-proof their operations.   Digital marketing trends: Tips on shifting your focus during COVID-19 Create opportunities to interact With a lot of people spending more time at home and the entire business world slowing down (if not stopping entirely for specific industries), your audience may have more time to consume your content, but only if it’s produced correctly. You need to shift your focus to creating content that enables your audience to interact with your business and the content itself.  Create opportunities for your audience to provide feedback through polls and quizzes, make your product posts shoppable, introduce video messages to your feeds and make use of AR/VR technology to stand out from the competition. Keep an eye on incoming engagement so you can reply in time to build your reputation among consumers. If you provide shoppable posts, give your customers a clear indication of what they can expect in terms of production and delivery timelines (before they hit the “checkout” button).  Use SEO smartly  The rapidly changing environment is creating a lot of change in SEO trends. Although this might be hard for brands that usually rank well, it is good news for brands that offer products and services which were typically reserved for smaller markets. No one could predict the upswing in searches for toilet paper and face masks a year ago, but good digital marketers can innovate and use SEO smartly to come out on top of the SERP.  The new favourite shopping destination: Social media  While addressing trends, we cannot forget about the uptake in online shopping. Due to the restriction of movement (and rules for gathering), businesses are offering services and products online. If you have a product-based business, or you can provide your services online, now is an excellent opportunity to sell on social media.  Investigate the different platforms and options for selling online, and engage your audience where they are hanging out on social media. It is vital to remember that good social media marketing means more than pushing your products onto a social media platform. You’ll need to understand how people search for and shop on social media. Addressing Google Ads  In 2019, Google announced improvements in bidding goals to help marketers reach to improve their performance. While these improvements helped to optimise ad bids and improve conversion, some industries are now seeing a decline in their pay per click results. It is essential to keep a close eye on your Google Ads performance and make strategic changes to...

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