Social media is really not about spamming

Posted by on Sep 28, 2010 in Social Media Marketing | 1 comment

SMM (Social Media Marketing) is not about spamming at all.  SMM is all about creating trust, authenticity and creating relationships.  It is also about creating newsworthy and unique content on popular social media channels such as YouTube, Flickr, Facebook and various other Web 2.0 sites. Spamming is no longer limited to splogs (spam blogs) and emails.  There are many people online trying to exploit SMM by using various different spamming methods.  Find a couple of social media spamming methods below that are hurting the Web 2.0 sphere. Common Spam SMM methods Twitter spamming: This is mostly called follow spam.  This mostly affects Twitter and various other micro blogging communities and services. This is also one of the most used spamming methods on Twitter where you can follow a huge number of people for the general purpose of getting them to follow you back. Splogs (Spam Blogs): These are usually automated blogs that gathers search engine results using feeds from various online services such as Google Alerts.  Some splogs can also aggregate blog feeds from popular other niche blogs.  These splogs are mostly used to promote affiliated sites or to generate money with advertisements. This is also called autoblogging. Comment Spam: This is also quite a commen spamming method where comments are placed on blogs with the sole objective to get links back to the spammer’s website. Some comments can include discount prescription drugs, advertisements for weight loss or even links to pornography websites.  One of the most used spam comments that we receive on this blog is “Excellent blog post.  Keep up the good work”. Spam messages: This involves the sending of unwanted and direct ads or commercial messages on various social networking channels.  Marketers usually targets a certain demographic to send these unsolicited messages to. This is a major problem on Facebook. Social Bookmarking Spam: This is usually done with automated services and applications that will create “fake profiles” to promote a particular site.  These automated applications and services creates social bookmarking links on popular channels such as Reddit, Digg and StumbleUpon. Profile Spamming: This is another common spamming method where profiles are setup on popular social networking sites where the sole purpose is to create links back to a particular website and not for contributing to that...

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Spam is a costly problem to any business

Posted by on Jan 18, 2010 in Online Marketing |

Spam in all its forms is a costly problem to any business. Spam can be found everywhere on the internet. Spam is considered to be unsolicited junk messages that are usually designed to sell or promote something (Viagra sounds familiar?). Spamming can mean using unethical tactics to get high search engine rankings.  Spam continues to plague the Internet in the forms of spam blogs (splogs), email spam and comment spam. Spam according to Wikipedia Spam is the abuse of electronic messaging systems (including most broadcast media, digital delivery systems) to send unsolicited bulk messages indiscriminately. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social networking spam, and file sharing network spam. Email Spam Email spam is a time waster to any business. Most businesses runs extensive filtering software to eliminate spam email before it arrives. Spam problems have made traditional email newsletters much less effective. They either don’t make it through to recipients or people are overwhelmed with spam and don’t read them. Blog Marketing is now a much more effective way of reaching and communicating with your audience. They can either find you thru searching or subscribe for delivery by email or their feed readers. Splogs (Spam Blogs) Spam blogs or splogs, automatically extract information from RSS (Real Simple Synidation) feeds and re-publish the posting. These are low-cost automated sites that usually make their money by getting viewers to click on ads on the splog site. This damages the original blog poster by stealing content and they are a problem to blog readers because they contain random links and content that turn out to be junk and a waste of time to visit. Comment Spam Comment spam is a major problem like email spam where automated bots place promotional comments on random blogs in an effort to promote a product, service or website. Much like email spam, spam filters remove a high percentage of this nuisance. Spam is the scourge of the Internet. Filters, blacklists and penalties from the search engines help keep this in check, but these are still major issues we must deal...

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