Social Tech–What is it?

Posted by on Feb 22, 2011 in Business Opportunity |

  A couple of weeks back I traveled to Toronto to attend a Social Tech Boot Camp with Scott Klososky. The boot camp was arranged by WSI for their top performing franchisees and I met a lot of my fellow Internet Consultants. In fact they are my friends. What is Social Tech? Well, first off it isn’t just a collection of social media tools like LinkedIn, Facebook and Twitter. Taken from a business standpoint, an enterprise can use Social Tech as a collection of new capabilities like, user-generated content, micro blogging and engaging in e-communities. Scott says that companies can build a powerful Social Tech Strategy if you are in command of the following 3 categories: Social Relevance: Social relevance covers your entire company’s reputation, both at the individual and organisational level. Social relevance will soon begin to make a huge difference in your ability to sell products and services. There are already many cases of how your “Online Reputation” can affect the public’s opinion from buying from you. It is so easy to verify a company’s reputation by checking on a number of rating sites: Social Media This category covers media such as; videos, documents, slide presentations and photos and enables one to one or one to many sharing using the Internet. Never before in our history could one person create a video, create a presentation or take a photo and publish it instantly for all the World to see. And for all the World to see in an unfiltered way, not what TV, radio or newspapers want you to see. The people now have power to create any type of media and share it instantly with their friends, or the whole world. How powerful is that. We have already seen the power of using social media in countries such as Egypt. Blogging, microblogging and RSS feeds are some of the tools to allow anyone to publish information, free of charge, to our entire population. We are “citizens of the Web” who can create our own news and publish instantly for all to see. Social Networking The third category of social tech is social networking. It’s about connecting with people through a variety of online communities. Our networking activities no longer have to be in person or face to face. This method restricts our ability to maintain a one-to-one relationship with a large group of people. Selling and Serving to customers is about to change It is easy to see how social networking is going to change the way we sell and serve our clients or how we resolves issues that are raised. Social Tech is far more than just Facebook, Twitter of LinkedIn. Organisations need to get...

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Social Media Boot camp comes to Toronto

Posted by on Feb 3, 2011 in Social Media Marketing | 1 comment

I can’t tell you how much I am looking forward to the social media boot camp that starts today here in Toronto. Scott Klososky will be training a select group of WSI Internet Marketing consultants on enterprise social media solutions. I met Scott a year ago at the International Franchise show in San Antonio. He was a presenter at the show and his presentation was riveting. Since then Scott has featured as a keynote speaker at our international conference in Miami. He also presented a series of webinars over December on implementing social tech in an organization. Tonight we start an intense boot camp program over dinner, then on to an action packed day tomorrow. The boot camp covers the following 12 steps: Developing social tech goals Forming a social tech team Implementing internal governance policies Integrating Social Tech and Web properties Building Rivers of Information Integrating with the sales process Online reputation management Crowdsourcing strategies Measurements and ROI Choosing your social tools The Pilot project process Security and Regulations As you can see we have a full agenda. I highly recommend that you get a copy of Scott’s book from Amazon and read more Social Tech on his website.   After this boot camp I have 2 sessions to present in South Africa in Johannesburg and Cape Town during March. Scott’s approach is unique and anyone responsible for Digital marketing in a large organization should read his book. If you would like more information on Scott’s approach, feel free to drop me an email and I will present these concepts to your company. If you read the book, let us know and any comments on Social Tech would be...

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