Social Search – revolutionising the web

Posted by on Jan 26, 2012 in Social Media Marketing |

It seems that ‘Social Search’ is the new buzz phrase among internet users these days – and for good reason, seeing as this could potentially change the way we use the internet. There are many questions about Social Search and whether or not it will overtake pioneer search engines such as Google. To understand the impact of Social Search, one must first understand what it is and how it works. Social Search is a branch of web searching that turns up results according to social interactions and connections. It aims to produce content that is more relevant to you and determines this relevance by choosing content shared or ‘liked’ by your social networking friends. This system uses a collective web intelligence to determine the importance of a page. Impact of Social Search Personal factors are taken into consideration with social search. It focuses on specific relationships between individuals in order to produce content that is current, useful and relevant to you. Social search is going to change the way we produce content. Instead of trolling article directories or Google Suggest for content ideas – internet marketers will now start looking at Social Media trending. If a hot topic is trending on Twitter, jump on the bandwagon and start producing content to get noticed. We’re going to have to produce content that is conductive to sharing. While you can’t set out to “produce viral content”, you can try your absolute best to produce content that people are more likely to share – such as How To guides, infographics, pod casts etc. At the moment, we can’t quantify the effect of social search on our SEO rankings, but knowing Google we can assume that it will definitely play a role in the near future. Producing content that is talked about is the only way to stay ahead of the game. Need help with your social media marketing strategy? Contact WSI South...

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Try Google Social Search in Beta Now

Posted by on Jan 29, 2010 in Social Networking |

Google’s Social Search aims to make search more personal and now it is available in beta. Social Search personalises your search results by providing web content that contains not only expert opinion but also the experiential opinions found in your friends’ Blogs and other social networks. Google’s Social Search can make the information your receive on a searched topic more reliable/credible since you know the author and are more likely to trust him/her than the information you source from an author you’ve never met. Google Social Search has also been added to Google Images. Now when you’re doing a search on Images, you may start seeing pictures from people in your social circle. Just like the other social results, social image results appear under a special heading called “Results from your social circle.” Social Search has great potential to improve search as we know it and this is only the beginning. If you want to get the most out of Social Search right away, get started by creating a Google Profile, where you can add links to your other public online social services. Visit the Official Google Blog to watch helpful videos on Google Social...

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