Should you add TikTok to your B2B digital marketing arsenal?

Posted by on Sep 15, 2020 in Digital Media Marketing, Social Media Marketing |

With over 800 million active users worldwide, billions of downloads, and a highly engaged audience, TikTok is a digital marketing dream. It’s interactive, collaborative, and undeniably addictive. Recently, TikTok also outshined Facebook, Instagram, Messenger, and Snapchat in the App Store and Google Play downloads. Does this mean B2B marketers should be taking note? Possibly yes, considering the enormous success seen by the World Economic Forum. The WEF recently garnered over 3.5 billion views of one of their TikTok hashtags at this year’s Annual Meeting and has amassed over 1,5 million followers on the platform. Based on the demographics alone, TikTok does not seem like the most intuitive choice for B2B marketing. We continue to see growth in the popularity of TikTok with B2C brands as they look to reach their audiences in new ways but as the majority of the audience on TikTok is Gen Z, this means that it may not provide the results a B2B brand would hope to expect. Although, we do need to take into consideration that B2C and B2B buyers both want to experience content that is inspiring, engaging, or helpful that adds value to their lives. After all, much like your B2C buyers, B2B buyers are just regular people too with many studies indicating that B2B purchasing decisions aren’t as rationally driven as we might have previously thought. When you think about it that way, TikTok’s ability to deliver bite-sized entertaining pieces of content makes it a great tool for B2B businesses. It has allowed B2B brands to have a more flexible and engaging approach to video as an additional way to educate their audiences.   Digital marketing advice: is TikTok good for B2B? It appears that TikTok could be an interesting new opportunity for B2B brands and businesses. That’s not to say that TikTok will replace LinkedIn as the B2B marketers go to and for many, it probably won’t be a good fit. But whether or not you should try TikTok has less to do with the platform itself and more to do with your brand, the demographic your looking to reach and your resources available to create content.   Learn more about the TikTok phenomenon and find out if whether or not you should include it in your digital marketing strategy. Need help with your digital marketing and social media? Then contact WSI OMS today. Please follow and like...

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Social media marketing adapting to a COVID-19 world

Posted by on Sep 9, 2020 in Social Media Marketing |

The COVID-19 pandemic has had a profound impact on social media marketing as brands adapt to the changes in the way that people are engaging with them online. The unique pressures that brands face have forced some key changes such as the dramatic drop in sponsored content from 35% to just 4% on Instagram, but this also presents an opportunity to optimise digital marketing efforts.  All about engagement in social media marketing  While the volume of social media posts from brands has decreased by an average of 1,8 per day on Facebook, 1,9 per day on Instagram and 2,3 per day on Twitter, there are 7.3 more engagements per post per day on average across all networks and industries, which shows consumers are spending more time online and craving social interaction. The adage of never letting a crisis go to waste rings true in the digital marketing space, as brands who have duly adjusted their social media marketing content to focus on digital sales have reaped rewards such as the surge in e-commerce, with consumers preferring to order online rather than visit stores. Given the changes to daily routines, the ideal times for brands to post have shifted, with the hours of engagement starting and ending later.  While the situation surrounding the pandemic for businesses and consumers remains fluid, digital marketing strategies should also be agile and ready to adapt to any opportunities that may arise, by using relevant data and insights into consumer behaviour online. Similarly, there have been several key changes to the various social media platforms themselves, which have also impacted how they should be used to extract value from a digital marketing campaign. You are now able to send marketing emails on Facebook and the new ‘Shops’ feature on Facebook and Instagram allows businesses to highlight their products and services more effectively. With the landscape itself constantly changing and evolving, effective social media marketing strategy should be continually evaluated and adjusted to be effective. Please follow and like...

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Little Known LinkedIn Tools to Reach your Ideal Customers

Posted by on Aug 19, 2020 in LinkedIn, Social Media Marketing |

LinkedIn has become one of the most widely used social media and networking sites for professionals, boasting a group of 590 million of influential, affluent, educated people. A glance at some of the demographics will prove that content marketing on LinkedIn is less about pouts and poses, and more about building valuable connections: LinkedIn is most popular with users aged 46-55 years old. (The average age of a Fortune 500 CEO is 58 years old.) LinkedIn is ideal for targeting high-paying customers as it is home to Fortune 500 executives, CEOs, founders of major companies, and more.  LinkedIn Tools to Dazzle Your Audience There are tools built into LinkedIn which assist in boosting your ROI. Available for all LinkedIn advertising products, such as LinkedIn Sponsored Content and LinkedIn Sponsored InMail, LinkedIn Matched Audience zeroes in on users who are most likely to boost revenue. The three targeting options are: 1. Website Retargeting  LinkedIn members who have already visited your website must already be somewhat interested, right? Define them by which pages they visited, and then use this tool to easily target different audiences with relevant ads. 2. Account Targeting Tap into the network of LinkedIn’s 19 million Company Pages to find target accounts, segment your list with filters for Company industry or company size, and then market to the appropriate decision-makers and influencers within them. 3. Contact Targeting  Rather than duplicating your efforts, connect your contact management platform (Marketo, Oracle Eloqua, or Acxiom/LiveRamp) to LinkedIn’s contact targeting. Seamlessly create a customised audience by securely integrating the two. Award-Winning Solutions  Leveraging LinkedIn for business purposes is easy once you have a compelling profile and bullet-proof strategy. For more information on how WSI can help you, contact us today. Please follow and like...

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Reaching Out On YouTube Just Got a Lot Easier

Posted by on Aug 14, 2020 in Social Media Marketing |

When it comes to digital marketing, marketing and sales departments, business owners, corporate companies, and new business start-ups need to stay on top of the latest trends. YouTube is an ever-popular part of internet marketing strategy. YouTube Fulfils Social Media Marketing Requirements  Because videos can convey emotions that connect with those of your audience, they leave a more lasting impression. With over 2 billion active users, YouTube is a valuable marketing tool to promote your brand and drive conversions.  YouTube makes branding a breeze, as you can choose your own channel name and customise the banner with images and colours that identify, promote, and link back to your website. Interacting with your audience is made easier with the addition of links to your social network pages and website on your channel art. You can guide your viewers with playlists, analyse their reactions to your videos, and even embed your videos into your website. Save Time with YouTube’s Smart Replies As with all content marketing replying to your fans as their base grows is crucial. Touching base used to be rather time-consuming. But, thanks to Google’s “cross-lingual and character byte-based SmartReply model built for YouTube and implemented in YouTube Studio”, it is much quicker now. (Users of Gmail will be familiar with this time-saving gem.) Currently available in English and Spanish, Smart Replies scans your video comments – taking into consideration the text, lack of punctuation, abbreviations, slang, and emojis – and then prompts you with suggested replies which you can use with just one tap! To align with your brand, Smart Replies takes it a step further by incorporating your conversational style and tone as it learns that over time. Award-Winning Solutions  WSI OMS in South Africa will support you and your business if you want your social media marketing for the rest of 2020 to knock it out of the park! Contact us, and we will manage your YouTube community with you. Please follow and like...

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Social media marketing: Facebook Blueprint Courses

Posted by on Jul 27, 2020 in Facebook, Social Media Marketing |

As more businesses seek to boost their online opportunities amid the COVID-19 lockdown, Facebook has launched 15 new, free Blueprint courses that cover a variety of key elements. As businesses worldwide are shifting their focus online, many do not know where to start. To help with this transition, Facebook Blueprint, which is their business education program, aims to educate you on the fundamentals. These courses are free, and the lessons are straightforward, contextualising concepts with storytelling and providing downloadable materials to assist in applying what you learn into practice. The full list of new courses can be viewed on the Blueprint platform. Have a look at some of the latest additions. Digital marketing: Courses to Help Businesses Maximise Their Online Opportunities  Select your social media channels  This course will help you to understand the social media landscape, choose the optimal social media channels, and create a social media map for your business. Tell your business story  The lessons explain what a brand is, why it is important to have a consistent brand, and how to create a brand for your business. Map the customer journey  The aim is to define a customer journey, describe how the customer journey relates to your marketing efforts, and create a map for your customers’ journey. Set marketing goals  Understand SMART goals, set and create SMART marketing goals for your business, and learn how to measure your progress against your SMART goals. Create and manage a content calendar  The course covers the importance of a content calendar, how content calendars work, and how to create a content calendar for your business. Facebook’s Blueprint courses offer some great insights into social media and digital marketing. Some may cater for a wider audience, so you might come across certain topics you have already mastered, but you might also gain a new perspective on things, which can cause you to reconsider or re-evaluate components of your strategy. Need help with your digital marketing and social media? Then contact WSI OMS today. Please follow and like...

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