Social Media Marketing Image Size Best Practices

Posted by on Oct 24, 2020 in Digital Media Marketing, Social Media Marketing |

To be effective in digital marketing and social media marketing, you’ll want to use the correct image sizes when posting to these platforms. Here at WSI OMS, we’ve researched the optimal image sizes for all the major social media platforms. Follow this guide to get the most out of your social media marketing efforts.   The Social Media Platforms Covered In This Article  Facebook Instagram LinkedIn Pinterest Snapchat Twitter YouTube Facebook – The Social Media Marketing Behemoth  Facebook is the world’s largest social media platform with well over 2 billion active users in any given month. This number is fast approaching 3 billion. What’s important to remember is that these are the recommended image sizes. Anything smaller and Facebook will scale your images, making them look poor! Facebook Cover Image The recommended dimensions for the cover image is 820 x 312 pixels. Remember, if you’re using a logo, it’s always preferable to use Portable Network Graphic (PNG) images. While JPEG is fine for photos, their lossy compression is not suitable for flat graphics with steep transitions between colours. PNG images give you the added benefit of transparent backgrounds – so keep that in mind. Facebook Profile Image The profile image will scale differently depending on the device from which you’re viewing. This image must be at least 180 x 180 pixels and will render at 170 x 170 on your desktop, 128 x 128 on smartphones, and 36 x 36 on feature phones. Facebook Event Cover Image Event cover images are stock-standard 1980 x 1080 pixels in dimension. They will display as 470 x 174 in your feed. Facebook Highlighted Image Your upload size here should be 1200 x 717 pixels. It’s going to display at 843 x 504 pixels in your feed. Facebook Shared Image The recommended size for Facebook shared images is 1200 x 630 even though they will scale to a 1:1 aspect ratio. They will display at a max width of 470 pixels in your feed and 504 pixels on a page. Facebook Shared Link Image Similar (but not identical) in size to the shared image, you’ll want to aim for 1200 x 628 pixels when uploading. Not coincidentally, this is the recommended featured image size for WordPress blog posts. The shared link image minimum for square images in feed is 154 x 154 pixels and 116 x 116 for your page. Rectangular images have minimum display sizes of 470 x 246 in feed and 484 x 252 on a page. Instagram  Visual and effective at communicating your brand, Instagram is a great digital marketing medium for connecting with your followers. Instagram Stories Image Upload a minimum resolution image of 600 x 1067 pixels. It’s...

read more

How to Use LinkedIn for Social Media Marketing

Posted by on Oct 24, 2020 in LinkedIn, Social Media Marketing |

How do you get your social media marketing to work for you on LinkedIn in 2020? Times are uncertain across the world at the moment and LinkedIn has recently published a guide on how to reassess your business’s digital marketing strategy in the midst of Covid-19. The greatest concern marketers are facing at the moment, has been found to be budget cuts. So, let’s look at an optimised inbound marketing strategy that will decrease your spend and allow you to  take advantage of connecting with the estimated 700 million users on LinkedIn. LinkedIn social media marketing strategy in 2020  Post visually appealing content As with any marketing strategy, rich content is a distinguishing factor. But good visuals become great visuals when there is useful and engaging information attached to it. (Also, LinkedIn says that visual content can increase comments by up to 98%). Optimise your page  Ensure your LinkedIn has all of your details and that it reflects your brand story. Impress people who are visiting your page. Don’t disregard the LinkedIn “search” feature Apply filters in the advanced search section to find specific influential people or companies to target in your marketing Engage in LinkedIn Groups This is an opportunity to interact with others in your sector and to get onto the radar of your target audience. Think about what other professionals might be interested in reading or hearing from you, and post relevant content. Be sure to participate in discussions and to be interactive. Time your posts wisely Just as with other social media platforms, LinkedIn also has suggested times for peak performance of your posts.  If social media marketing budget cuts are not a concern  LinkedIn Ads Look at sponsored content, sponsored InMail, or Text Ads. Sponsored content could be a good way to capitalise on content that is already performing well. The sponsored InMail option delivers your ad directly to your targeted audience’s inbox, resembling a message. Text Ads are more traditional, appearing to the side of a user’s news feed. Lastly, if you have a company page and you’re one of the admins, remember to take advantage of LinkedIn Analytics. Here you can assess your page performance and keep track of post metrics to see what content is resonating with your audience.  Need help with your social media marketing strategy? WSI OMS is the perfect digital marketing agency for you! For more information, contact us today. Please follow and like...

read more

What to Do If Your Target Audience Isn’t on Social Media

Posted by on Oct 17, 2020 in Social Media Marketing |

Social media marketing is the most popular way to reach potential clients since everyone has a smartphone in their hands. What do you do when your target audience isn’t on social media, though?  Although social media is at the forefront of marketing, there are other ways to reach your target audience without social media marketing. Here are some useful tips that will help you connect to potential clients:  Keep your social media accounts active  Even if your target audience isn’t on social media, it doesn’t necessarily mean that you should abandon your social media platforms altogether. Once somebody has heard of you, they will usually check out your company’s social media platforms to make sure that your company is legit. Hold their interest and establish your company as an authoritative figure by constantly sharing relevant content that lets them know you are passionate and knowledgeable about your field. Standout by establishing yourself as an industry expert Establishing yourself as an expert in your field will allow for more potential customers to come across your brand when doing their research. To do this, you need to create helpful resources for your target audience to use. A great example would be a blog that discusses the core issues and questions people may have when using your product or service. HappyFox is a useful example of the above. Start a podcast  Podcasts are a great way to share knowledge and connect with your audience. With millions of people tuning in weekly to listen to podcasts, you are sure to tap into your target market at some point. Providing a podcast that is both informative and entertaining will ensure that listeners keep coming back for more, as it’s both helpful and a great way to keep people entertained on their way to work, or even at work. Check out the Marketing Speak podcast as a good reference in terms of how you can approach it.  Conduct research and compile white papers By conducting original research on your industry and putting together an in-depth report on a key topic, you will easily manage to connect with and inform your target audience. Giving people useful statistics and data will help you establish your brand as an industry leader and you will, in turn, be quoted by other key individuals and organisations. You can also provide the information via a white paper, which highlights the problem and gives solutions.  Contact WSI OMS for help with social media marketing  By trying out the above-mentioned methods as a way of connecting with your target audience, you will be able to easily connect with them in a user-friendly way, without having to break the bank either on fancy marketing...

read more

Three Types of Social Media Marketing You Shouldn’t Ignore

Posted by on Oct 13, 2020 in Social Media Marketing |

As part of your social media marketing strategy, you should include paid social media, dark social media, and influencer marketing. Here’s why: Paid Social Media Marketing  Social media marketing has progressed to a point where sharing the odd post – no matter how well-crafted – with your followers and expecting them to do the rest is no longer effective. To target your ideal customer, nurture their buyer journey, and ultimately get them to purchase from your website, you need to take advantage of the fact that all social networks now offer post promotion. Not only does paid social media put your message in front of far more users, not using this tool actually puts you on the back foot. According to a 2018 survey, 92% of small businesses are increasing their investment in social media. Even though advertising on social media gives immediate visibility to your brand, don’t give in to the temptation to spend, spend, spend! From elementary user demographics to psychographics such as values and attitudes, interests and lifestyles, and personality, social media platforms have parameters to enhance your targeting. But first, you need to determine whether Facebook, Twitter, LinkedIn, Pinterest, or Instagram is the best fit for your ideal client. It’s all about utilizing the appropriate platform to target the right audience with engaging content. Facebook is by far the biggest of all the social networks with 2.41 billion monthly active users. An average Facebook user clicks on 11 ads per month. Their advertising costs vary depending on many factors like your industry, location, and objectives, but the average price for an advert decreased 4% in Q2 2019. Facebook is therefore a good place to start. Dark Social Traffic  Not to be confused with marketing on the dark web, dark social media refers to the sharing of your content without your knowledge. Although you cannot track the impact of dark social media with your regular analytics, more than 80% of sharing from marketing websites happens “invisibly”. If you think of it as a digital word of mouth, it makes sense that this is even more powerful amid COVID-19 social distancing, working from home, and digital communities. So how do you get in on this action? Make sure that you include buttons on all your output that encourages sharing through email, text message, or direct social messaging. Moreover, include a strong call to action to go to a landing page, read another post, or sign up to your email list. Having a prominent, respected trendsetter in your niche share your content in this intimate way will drive mass traffic. That’s where the next category comes in. Influencer Marketing  As consumers are bombarded with ever more marketing messages,...

read more

Should you add TikTok to your B2B digital marketing arsenal?

Posted by on Sep 15, 2020 in Digital Media Marketing, Social Media Marketing |

With over 800 million active users worldwide, billions of downloads, and a highly engaged audience, TikTok is a digital marketing dream. It’s interactive, collaborative, and undeniably addictive. Recently, TikTok also outshined Facebook, Instagram, Messenger, and Snapchat in the App Store and Google Play downloads. Does this mean B2B marketers should be taking note? Possibly yes, considering the enormous success seen by the World Economic Forum. The WEF recently garnered over 3.5 billion views of one of their TikTok hashtags at this year’s Annual Meeting and has amassed over 1,5 million followers on the platform. Based on the demographics alone, TikTok does not seem like the most intuitive choice for B2B marketing. We continue to see growth in the popularity of TikTok with B2C brands as they look to reach their audiences in new ways but as the majority of the audience on TikTok is Gen Z, this means that it may not provide the results a B2B brand would hope to expect. Although, we do need to take into consideration that B2C and B2B buyers both want to experience content that is inspiring, engaging, or helpful that adds value to their lives. After all, much like your B2C buyers, B2B buyers are just regular people too with many studies indicating that B2B purchasing decisions aren’t as rationally driven as we might have previously thought. When you think about it that way, TikTok’s ability to deliver bite-sized entertaining pieces of content makes it a great tool for B2B businesses. It has allowed B2B brands to have a more flexible and engaging approach to video as an additional way to educate their audiences.   Digital marketing advice: is TikTok good for B2B? It appears that TikTok could be an interesting new opportunity for B2B brands and businesses. That’s not to say that TikTok will replace LinkedIn as the B2B marketers go to and for many, it probably won’t be a good fit. But whether or not you should try TikTok has less to do with the platform itself and more to do with your brand, the demographic your looking to reach and your resources available to create content.   Learn more about the TikTok phenomenon and find out if whether or not you should include it in your digital marketing strategy. Need help with your digital marketing and social media? Then contact WSI OMS today. Please follow and like...

read more