Sales Executives Use LinkedIn for Lead Generation

Posted by on Apr 7, 2020 in LinkedIn, Social Media Marketing |

Generating leads through LinkedIn is one way sales executives can use social media to increase sales, earn more commission and make the sales process more efficient. According to LinkedIn, eighty-nine percent of Business to Business (B2B) marketers use LinkedIn for lead generation, and it generates twice as many leads as the next most popular social channel.  LinkedIn has more than 660 million professionals on their platform, and these members are an engaging, captive audience.  LinkedIn Lead Gen Forms are designed for maximum convenience to both users and marketers, and when presented to a LinkedIn member, their profile data is already pre-populated. Less time is spent filling out the form, resulting in higher conversion rates. With LinkedIn Lead Gen Forms, you can: Generate high-quality leads at scale Prove the return of investment (ROI) of your lead generation campaigns Access and manage your leads easily. LinkedIn Lead Gen Forms is a tool that can help you drive demand for your product or service, with the following options:  Download – share an eBook to position yourself as a thought leader or to share more about your product. Sign Up – sign up a member for any product or service such as software demonstrations or to test-drive a car. Register – allow members to register for an upcoming webinar or event. Gather Interest – share details of programmes such as your educational establishment’s online certification to identify interested members. Before setting up your LinkedIn Lead Gen Forms, consider the following: Establish your target audience Identify what is a lead to your business Develop your offer Set up a plan to manage your leads Confirm who will follow up with leads Decide on your plan to evaluate success. Social media is one of the best ways to reach the people and companies you want to do business with. WSI OMS can assist you with creating company profiles on social media platforms such as LinkedIn, Facebook and Twitter. We also offer digital marketing seminars designed specifically for your company’s needs. Contact WSI OMS today for social media solutions for Sales Executives. Please follow and like...

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5 Social Media Tips for the Holidays

Posted by on Dec 2, 2019 in Social Media Marketing |

With 2019 coming to an end, it is time to consider your social media marketing strategy for the upcoming holidays. If you want to stand out from the usual kitsch festive season advertising, here are five different tips and tricks to place you ahead of the game: Give Your Customers the Head Start  You can start by letting your customers know that you are there to make their holidays better. Reconnect with your existing customers as early as possible – without the hard sell. During the festive season, you can start aggressively advertising by making offers your customers won’t be able to resist.   Give Your Social Media Platforms a Festive Season Makeover In order to get your customers hyped and excited for the festive season, give your Facebook chatbot (and your other social media avatars) a fun holiday makeover to showcase your customer appreciation. You’d be surprised how engaging such a simple action can be.  Consider Collaborating with a Like-Minded Social Media Influencer  To generate better results (and to potentially boost your sales), reach out to a popular social media influencer who can help you market to a wider audience. Brainstorm one or more fun and creative collaborative campaigns you can execute during the holiday season.  Go Live on Facebook You can use holiday-themed Facebook Live videos to engage with your audience. Facebook tends to favour content that generates social interaction, particularly conversations between people in the comments on the page’s posts. Gather your team together and come up with ‘out the box’ fun and creative ideas to engage with your customers and to ensure that your brand remains not only at the top of their feeds, but also at the front of their minds.  Create Holiday-Themed Content  Draw up a social media calendar for the weeks leading up to Christmas and New Year. Come up with holiday-themed content based on your brand’s goals for this period. You can look at running a competition or two, creating fun themed surveys for your customers to complete or even posting funny holiday memes. Need some inspiration for your year-end marketing? Contact us today for more information. Please follow and like...

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New Report Highlights Skills Shortage in Digital Marketing

Posted by on Nov 21, 2019 in Digital Media Marketing |

In today’s rapidly changing world, digital transformation is no longer an option for business. Yet, with digital at the heart of all things marketing today, there is no guarantee that business will survive this fast-paced modern industry either. It is a fine line to cross, and a workforce who is oblivious to these changes can be crippling to any organisation.  In a recent global survey published by The Economist Group and the Digital Marketing Group (Perpetual Evolution: The Interplay of Talent and Technology in the Future of Marketing), research highlights a dire shortage of critical skills and talent within this space. Based on interviews with more than five hundred international marketing executives, the report indicates that 74% of marketing executives are of the belief that the marketing industry faces a critical talent shortage of digital experience, marketing experience and soft skills needed to meet customers’ increasing demands.  The marketers identified ‘customer experience’, ‘strategy and planning / brand management’ and ‘data and analytics’ as crucial to their organisations’ success and business performance.  The survey further points out that many of these marketers will need to place a strong emphasis on recruitment and reskilling of their existing workforce equally.  With global marketing struggling to ‘future-proof’ organisations during this skill shortage, business needs to become diligent about ongoing employee development and agile teams in order to easily adapt to this constant digital evolution.  Need help with your copywriting, social media or digital marketing strategies? Then contact WSI OMS today. Please follow and like...

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What You Need to Know About Influencer Marketing as a Key Digital Advertising Option

Posted by on Jul 17, 2019 in Social Media Marketing |

In the past, brands used to rely on celebrities to gain recognition, and in fact, they do it today.  However, not all brands are able to use the services of celebrities as influencers for their brand and only giant businesses can tap that resource. Today, influencer marketing takes a different face with the rise of social media channels like Instagram, Facebook and YouTube. These channels are propelling increased demand in specialised content expertise. That being said, there are things you need to know about influence marketing in digital advertising including the visual focus, content creators, rules of the channels used by influencers and the cost of influencers.    There Is a Lot of Visual Focus The reason social media channels like Instagram have created an increased need for influencer services is because of the visual focus. Having an effective Instagram content will require that you understand how the tools of the platform work and the skills needed to post content. This way, you will be able to create content that stands out. If your visuals cannot stand out, you will have difficulties in gaining traction in the channel and your brand won’t surface.   It Requires Skilled Creators Influencer marketing requires you to have skilled creators behind your brand. Brands may try winging it, but without skilled content creators that will tell your story, it will be difficult for you to survive in those highly competitive channels. That is the reason you need to establish followings with influencers. People want to hear what the influencers are saying and the stories they are giving about brands.    There is Confusion in Finding the Right Influencers Since influencer marketing is uncontrolled and unregulated, it makes it hard for brands to find the right individuals to choose as influencers. Influencer marketing is relatively new in digital advertising so no rules have been set yet on how to go about it. This has led to a lot of confusion and most brands cannot find the right influencers. Also, there are no reliable numbers or data points that brands can trust. And, it is difficult to know how much to pay an influencer to post something about your service or product.   Niche, Nano-Influencers Have More Appeal A report from Klear has tried to provide some transparency about influencer marketing.  Klear surveyed in excess of 2 500 types of influencers from three major social networks, namely Facebook, YouTube and Instagram. Klear wanted to gain perspective on what these influencers charge for sponsored content. Nano-influencers are not only highly connected with particular online communities, but they do charge less compared to celebrities. YouTube appears to be the most expensive channel for influencer campaigns having average...

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What You Need to Know About Influencer Marketing in 2019

Posted by on Jul 10, 2019 in Social Media Marketing |

Influencer marketing is the hottest trend in digital marketing right now – with a benchmark report seeing a whopping 1 500% increase in web searches for “influencer marketing” since 2016. As the concept evolves, so your strategy needs to keep up to date. Here is what you need to know to have your finger on the digital pulse:     What Are Influencers?  Social media users who create content that gains them a loyal following of hundreds to even millions of followers are known as influencers, and they have taken over the role of trusted confidant, friend or mentor – so much so that global surveys have found that 61% of people interact with an influencer at least once a day. Their appeal is in the trust they have built with their authenticity; 25% of influencers have declared that they would reject partnerships that are too restrictive. It follows, then, that they can sway the purchasing decisions of their highly engaged audience. As many as 87% of consumers have admitted to having bought something on the suggestion of an influencer.   What Is Influencer Marketing? With the ability to wield such power, social media influencers are ideal brand ambassadors if they like what you have to offer. Up to 84% of marketers are reportedly confident that partnering with influencers is an effective marketing solution. Although it is expected that the field of influencer marketing will reach between $5 and $10 billion (R75 – 150 billion) by 2022, it should be money well spent. The reported media value returns are as much as an impressive 18:1. In other words, for every rand you spend on influencer marketing, you can get up to R18’s worth of media value. Not that influencer marketing likes to focus on money. When it comes to selecting an influencer with which to collaborate, their audience relationships are the key. Think of influencer marketing as your secret weapon in locker rooms and book clubs across the country.   WSI  Need help with your social media campaign? Then contact WSI OMS today. Please follow and like...

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