Part Five: Training and ‘Best practice’

Posted by on Apr 11, 2012 in Social Networking |

Social media”best practices” change constantly. And to expect that the entire organisation will be equipped with the knowledge to appropriately participate would be, in most cases, incorrect.  Companies must assess the”must dos” to share with employees such as compliance and ethical considerations, and they also, increasingly, need to keep employees inspired by refreshing them with new ideas and best practices in the social space. Train for social media etiquette Decide what your company feels are the best ways to communicate in social media. This may be always responding within a certain time frame, only responding to questions that can be answered publicly or even teaching employees how to use the most popular channels for maximum impact. When more people become involved in social media activity, more personalities and communication Styles become representative of your brand. Equip these people with the proper ways to speak and respond on social channels, as well as the expectations and preferences of your online networks. Train for social media business goals This may sound self-serving, but the communication of various internal teams should, when appropriate, tie back to the roles and goals they have as employees. The sales team should not be responding to members of the media asking questions about corporate news, and the HR team should not try to answer product or service inquiries. Defining the ways that each group can best help further business goals while also helping to communicate with networks to create positive experiences helps both your company and your networks. Social Media Training Provide company guidelines and etiquette Identify business goals and manage the process Webinars, classes, best practices, communication tech training and adopting Social Media practices Company-Wide, use industry experts to provide up to date training on an ongoing basis Next steps: Is your company ready, culturally, to expand social media into all parts of the business? Who are the internal teams that should be using social media? Who is/are the best people to serve as internal stakeholders for training and guidance? A huge aspect of rolling out social media across the enterprise entails being able to manage this activity in a coordinated way. For most companies, this means having the tools and systems to scale activity. Using a social media management dashboard offers the opportunity to be efficient – but it also means employees must know how to use the technology effectively to do their jobs, alternatively outsource your social media marketing in order to entrench the processes whilst creating a ‘test and learn’ culture within your...

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This is it…Your chance to understand ‘Social Technology’ and harness the ‘Rivers of Information’

Posted by on Jul 7, 2011 in Training |

Social media is being used in every industry to reach new customers, increase sales, connect with partners, provide customer support and build “brand buzz”! Why not join other motivated professionals to learn how understanding social technology can position your career and your organisation ahead of the innovation curve. You will take a deep dive into using social technology, studying ways it can be harnessed, measure and advanced. We will also explore the future of social technology. Content will be intensive and we will devote more time to focus on your organisation – centric questions needing answers. Join Francois Muscat (WSI) Social Technology Boot Camp Designed specifically for busy management teams, this boot camp puts you on the fast track to maximizing your business’s visibility and generating profits – regardless of the size of your marketing budget or the time you have to devote to it.   Gain the skills and confidence in this 2 day conference to create a team and implement cutting edge Social Media Technology. Francois is a sought after speaker at Internet Marketing conferences and has presented at numerous International seminars. He has been voted as best presenter in the last 3 WSI international conferences in Stansted, London and Orlando. Francois has also won several awards for outstanding efforts within WSI. Among his many accolades include: WSI Web Awards, Search Engine Marketing Excellence, Web Analytics Excellence, three Mentorship Awards and National Franchisee of the Year for Africa. He serves on the Advisory Council and is an elite member of the WSI President’s Circle, a group of top performing franchisees who demonstrate excellence in Internet Marketing and has been a recognised Internet and Search Marketing expert since 2003. Social Technology Content Review 1. Introduction to Social Technology 2. What is Social Technology 3. How Social Technology is Changing the Workplace 4. How Social Technology can be Leveraged by building a River of Information 5. The 12 Step processes 6. Implementing Social technology Campaigns Ideal for: Executives, Sales Managers, Entrepreneurs, Business Owners and Managers, HR, Marketers, sales managers, Business Development and other professionals Course Date: 9th & 10th August 2011, Venue: Southern Sun, Greyston, Sandton. Cost: R6, 800.00 for the two days (excl. VAT) this includes 3 course lunches, tea breaks and course material. Special Offer: Why not bring a colleague from your organisation and receive a 25% discount (R1, 260.00) for each additional booking. N.B. These courses are limited to a maximum of 20 delegates to allow time to address your particular challenges. We already have limited space so act NOW to reserve your place. Click here to register and pay online. Understand How Internet Marketing will benefit you and your company – Understand Social Technology – Have...

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