3 Social Media Tools You Didn’t Know You Needed

Posted by on Oct 3, 2018 in Articles |

Building a successful social media presence takes time and effort, but it doesn’t have to be a nightmare. Having the right tools can help you to market your brand effectively and engage meaningfully with your audience. So, if you’re looking to boost your social media savvy, here are a few tools to help you do just that: Canva Canva is a graphic design tool for non-designers. Its simple drag and drop format means that even with little to no design experience you can create great-looking content for your social platforms. It has a wide variety of free and low-cost templates, images and fonts to choose from, making the design process a whole lot quicker. Bitly Bitly is a URL link shortener that lets you transform long web addresses into short links to include in your social posts. It is a huge help on platforms like Twitter where there’s limited character space. But this is Bitly’s most basic function. At its best, it is a powerful marketing tool helping you track engagement (seeing how often people have clicked on or shared your links), reach (how many people have seen the link) and it even allows you to create custom and branded links. Later Later is used exclusively on Instagram. It is a scheduling tool which lets you preview and plan your Instagram feed, using a drag and drop function. You can add and switch between multiple accounts, so you can manage everything from one platform. Later also has analytics tools to track your post performance and it allows you to track and repost user-generated content. Need help to boost your social media presence? Then get in touch with WSI OMS...

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Four social selling tips for tech start-ups

Posted by on Feb 15, 2016 in Digital Media Marketing, Social Media Marketing |

Social selling is the buzzword of the day, with hundreds of tech start-ups around the globe turning to social media marketing strategies in order to boost their brand image and engage meaningfully with consumers. Not only does social media marketing allow for relatively inexpensive communication, but such platforms facilitate unprecedented consumer trust and loyalty on account of the interactive nature of social selling. At WSI OMS, we believe in the development of a reputable online presence, where the employment of social media tools can take your start-up to new heights. Social selling tips for techies We pride ourselves on the creation of effective digital marketing strategies. Your social media presence is our concern and, bearing this in mind, we offer some tips for tech start-ups: Who are you speaking to? It is essential when considering social media marketing to research your target audience, carefully choosing the right people and influencers who are sufficiently technologically savvy. What are you saying? It is crucial to consider your message, ensuring that your communication remains consistent, relevant and cutting-edge in the technological world. Where are you saying it? There are myriad social media platforms and deciding where to communicate should be based on where your target audience chooses to interact. Consider the niche platforms, particularly technologically-orientated blogs and networks. How are you encouraging a two-way conversation? The ultimate goal of your social media marketing strategy is fostering a relationship with the consumer. This can only be achieved by encouraging conversation, interaction and by listening as much as speaking. If you are involved in a tech start-up, your online presence is vital to your success. Get in touch with WSI OMS today to find out more about how we can help you cultivate an effective social media marketing strategy to take advantage of the endless possibilities of the digital...

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Keeping on top of the Twitter game

Posted by on Jun 26, 2015 in Social Media Marketing, Twitter |

Twitter can be an absolute mess to navigate through at the best of times. Fighting your way through teenage girls hearting almost everything they see, the hashtag wars which happen between celebrities with their noses out of joint and a plethora of information which people share about their personal lives, one can start to lose hope on how to use any of the information being posted on Twitter. The good news is there are now social media tools, free and paid for, out there to help you stay on top of the Twitter game. Let us take a look at them now. Find users and trending topics  Swayy allows people to monitor what their users’ data, content and behaviour is like and figures out personalised recommendations on what to post next. Trends 24 is a simple tool which gives you an hourly break down of what was trending over the past twenty four hours. Tag The Bird is something which will show you what was trending a day, week, month year or longer ago in the Twitterverse. Tracking hashtags and mentions  Twazzup is a search engine for Twitter which tracks popular posts, photos and links which are relevant to you. Tweetbinder will sort all of your hashtagged tweets for you while also giving you a break down on which ones were most popular. Mentionmap allows you to find out who interacts with you the most. Use the tools correctly  For assistance on how to navigate your way through the online world of Twitter, contact the pros today. Wsioms offers training courses on social media designed to help you make those 140 characters count for the win. Get in touch with us today and discover how we can help...

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How to use Facebook for business

Posted by on Nov 29, 2012 in Social Media Marketing |

If you are looking for social media tools to help your business reach its’ objectives, Facebook can be a valuable tool. As a personal social network, you may be familiar with Facebook. Have you considered using this network for your business? Read on to find out why you should. A well-established choice While Facebook may be a more social (and less business) focused network, it is one of the most established ones. This means that most of your potential customers are on Facebook – you just need to find a way to connect with them. Once you have a page for your brand, you can invite your friends to Like the page which will help you to grow your online community. Will you manage your own efforts? If you are going to handle your own social media efforts rather than outsourcing, it’s a good idea to try out one of the bigger ones before you start experimenting by following established brands. This will give you an idea of the type of content that is generated, and what people are interested in. This is important if you want your page to be a success. How will you manage complaints? The advantage of social networks is that it provides a good opportunity for you to engage with your customers. But be warned – a great deal of social media traffic is complaints driven, so make sure you are prepared to handle this.  Your business needs to have a complaints process – you do not want a negative sentiment to exist online. Of course, you will get compliments too and you should definitely publish those! WSI Internet Marketing specializes in social media tools services that can be tailor made for your small business needs. To find out how we can help you, get in touch with us by visiting...

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Easy to use Twitter monitoring tools

Posted by on Jul 14, 2011 in Social Media Marketing |

Social media is continuing to grow and it has become quite a challenging process to monitor and update all the networks and channels you are using. Even though most of the social media channels such as Facebook and Twitter has a wide range of features that you can use on directly on their websites, a range of other tools available online can help you consolidate your online presence across many networks. Here’s a list of some of the tools that I use in managing a couple of my personal and business Twitter profiles.  These can help you be more productive and efficient in your social media campaigns. Cotweet Cotweet is an excellent tool and one of my favourites to manage your Twitter profiles. With the standard free edition you can link up to 6 Twitter accounts and the straight forward interface is easy to use.  Cotweet allows updates as well as follow up messages to be assigned to specific managers making it easier for them to handle queries from followers. Hootsuite Hootsuite is used for active accounts.  The free version including the free mobile version allows you to add up to five social channels to your account.  These channels consist of Twitter, Facebook, LinkedIn, PingFm, WordPress, MySpace and Foursquare. The paid version of Hootsuite offers the integration of Google Analytics and unlimited insights into finding more about your targeted audience. Tweetdeck Tweetdeck is another tool that you can use to manage your social media profiles.  TweetDeck allows you to connect with your Google Buzz, Twitter, LinkedIn, Facebook and Foursquare accounts and it allows you to update all or just a few with the same status...

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