How much is enough with social media?

Posted by on Jul 2, 2012 in Social Media Marketing |

Is it really possible that you can spend too much time and effort on your social media marketing campaign? I often hear this question from my clients first starting out with social media. You may think that I will answer them with the big no, because I primarily teach business owners how to integrate social media into their daily tasks so that it becomes the norm. But in reality, I really think that you can spend too much time on your social media campaign. With that said, there are no set number of hours that you should commit to promoting yourself online and through all the social media channels. There really is no hardwritten rule that you have to stick to, but how are you going to determine how much time is enough? It is actually very easy to work out. Can you justify all the effort and time that you have spent on the social web by the ROI you receive from your initiatives? Are you showing any success with your social media campaign? Social media measurement Social media is not very easy to measure, but it is very important that you pay attention to metrics that are beneficial to your business. If you are spending between 5-6 hours everyday on the social web, and you get 1 new customer a month, is it really worth it for the time you are spending on the social web? On the other hand, if you spend 1 hour a day on social media, and you acquire also 1 new customer a month, then it could really be worth it, especially if you can generate repeat business out of these customers. So remember that there is no rule for how much time you should spend on the social web and your campaign. Look for a good return that makes it worthwhile for your business to...

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Social media measurement

Posted by on Jul 22, 2011 in Social Media Marketing |

If you do a simple search online, you will find a lot of information regarding the measurement of social media and ROI (return on investment).  ROI will always be the standard to measure the ultimate success, but many other metrics available can provide you with information if you are on the right track with your strategy. Here’s a couple of performance indicators that I use to help determine if we are on the right track. Communities: The easiest and the first to track is building online communities on various social media channels such as LinkedIn, Twitter and Facebook. Traffic: To track traffic is also easy and you can use Google Analytics and Bit.ly (shorten URL service) for this. Conversations: A key statistic you can track is how well your online communities respond and engage with your efforts.  You can track the number of engagement on Twitter, Facebook, and LinkedIn.  You can check how many likes and comments you received on Facebook, retweets on Twitter, and discussions taking place on LinkedIn. Leads: If you want to track sales leads, you will have to implement some sort of tracking results.  You can use specific campaign forms, lead tracking phone numbers, tracking URL’s, or you can simply ask the people that contacts you how they found you.  These are just a couple of the tracking methods available. If you have trouble tracking your social media efforts, try using our methods above to measure your your efforts.  Remember that at the end of the day, the only true score is...

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