Increase your visibility with Google local listings

Posted by on May 20, 2011 in Google | 1 comment

When searching for a local business on Google, there are 7 Google Map listings that appear.  According to the big boys (Google),97% of consumers searches online for local businesses.  Listings are free for any business with a physical address. Businesses that makes in person contact with customers qualify for a Google Places listing. On Google Places, the listings are optimized for smartphones.  If you don’t have a mobile site, or if your website is not mobile optimized, then this is the perfect free tool to get mobile visibility for your business. These listings appear in addition to your normal website listings on the SERP’s (search engine result pages). Once again, Google offers this service for free so get started with your Google Places listing. How to add your Google Places listing Business Name: This is your business name.  Don’t add extra keywords to your name Location: Use your business actual address.  Never use a PO Box.  Don’t create multiple listings if you service multiple areas from your location. If you are, designate service areas. Phone: Use your local phone number for your business. Website: Add your website address. Categories: Select up to 5 categories that describes your business.  Select the best categories from the drop down.  You can also use your own keyword categories, but do some research by searching for those keywords first in Google with your city name to make sure a map listing will appear with that keyword. Description: Use the description fields to include a description about your business.  You can also use keywords in your description and the custom attribute field. When using Google Places, make your listing as complete as possible.  Answer all the questions on the entry form on Google Places and include your hours of operation and methods of payment.  Upload videos and images as well to make your listing complete. Contact us if you need help in setting up your Google Places...

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Tips for designing a mobile friendly website

Posted by on Sep 8, 2010 in Mobile Solutions | 2 comments

The mobile web (mobile website) is an open field in web development and web design.  Businesses are quickly converting their normal websites to be mobile compatible to take the advantage of this growing technology trend. There is a couple of aspects to take into consideration if you are planning to create a mobile friendly website for your business. Text or graphics The smallest mobile handset screens have resolutions of 128 x 160 and these work best with text only.  More and more mobile handsets are being released with larger screen sizes.  Having more graphics works well on medium and larger screen sizes, but the graphics also need to be optimized for them.  Graphics must be small in size and they must be able to load quickly. Different resolutions What size screen should designers design for? This really depends on what mobile phone your target market is using. Feature phones have smaller screens with a size of 176 x 220 pixels. Today these are the most popular mobile devices for accessing the Internet. Smart phones have a larger screen size of 480x 320. Smart phones are the fastest growing segment of the cell phone market. If you are targeting a mixed market (smart phone users and feature phone users) a maximum size of 200 x 250 pixels is strongly recommended. Location It is a myth that mobile websites should be on a top-level domain (.mobi).  It is practical to have a mobile website only on a sub domain of your website eg “http://m.mashable.com”.  Web sites can automatically detect what platform a visitor is accessing the site through and redirect them appropriately.  That means that if a user browses to your normal website via their mobile browser, they are redirected to your mobile friendly website. Keep it simple A mobile phone is a “on the move” business tool as users can quickly look up information on the mobile web.  Keep the menu structure of your mobile website simpler and easy to navigate.  Allow users to reach the content they are looking for in a few steps if possible. The future and beyond More and more people and businesses are realising the power of the mobile web.  People are busy trading in their cell phones for smart phones at an increasing rate.  By the end of 2009, most major companies will have mobile compatible websites. Within the next 3 years, most businesses will have mobile versions of their website to take advantage of this...

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