Why small business websites fail and what to do about it

Posted by on Feb 12, 2015 in Website Analytics, Website Content, Website Development, Website Optimization |

If you’re a small business owner and your website isn’t performing as well as you hoped it would, we’ve put together a list of reasons why small business websites fail and we recommending investing in help from digital marketing specialists who can turn your website around. Think of your website as your most valuable piece of real estate; it can be seen by people around the world and the first impression it gives is crucial. So, why do small business websites fail? It’s poorly designed. We understand small businesses don’t often have large budgets to spend on fancy web design, but you must understand how important an attractive, well designed website is. If the look and feel of your website doesn’t inspire confidence, chances are people won’t feel comfortable investing money in your business. It’s hosted on a third party site. If you use WordPress, Tumblr, or some other free service, your content can be removed if it violates the hosting site’s terms and conditions. This means all your hard work can disappear overnight, leaving you without a website, so rather than relying on third party hosting sites, invest in your own website domain and ensure you fully own the site and the content. Your target audience is too broad. If you want to target everyone with your content, your aspirations are too high and you’ll notice your website isn’t generating any leads. Instead of having a wide target audience, you should seek to understand your target audience in as much detail as possible. Then, you can tailor everything on your site – the banner, the tagline and the content – to a very specific set of demographics. You haven’t integrated your social media accounts. Anyone who visits your website should be able to follow you on Facebook, Twitter, LinkedIn and more with the click of a mouse and any website updates should be published on your social media profiles. If you would like more information about how our team of web design specialists can help revitalise your small business’s website, or if you have any general inquiries about the digital marketing and web design services we provide, please do not hesitate to contact us today. We look forward to hearing from...

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Starting with social media marketing

Posted by on Jun 11, 2012 in Social Media Marketing |

In today’s digital driven business lifestyle, one of the best ways to make sure your business gets noticed at a very low-cost is to use various social media channels such as YouTube, Facebook, Twitter, and LinkedIn. There are millions of users participating everyday on the social web, and Facebook is sporting with over 900 million members and still growing strong. The marketing potential of this social network giant cannot be ignored. With all the millions of active members that practically spends countless hours on Facebook every day, it can really be hard to market your business and get lots of traffic to your status updates and website in general. How do you make sure your business gets noticed? The following tips will help you establish your business on the popular social media channels. Have a blog or a website There are quite a few sites online that you can use to start blog or a website. Most of these sites such as WordPress.com are easy to use and customizable. Not only will you be able to add your services, and products to your new website, keep the information up to date by posting regular articles or blog posts about your business. Once you have created your website or blog, link it to all the social media channels that you are using such as Facebook, Twitter, and Google+. Use your website or blog as the starting point of your social media campaign. When you publish a new blog post or article, share it to your social media channels. Comments, mentions, emails: Stay in contact with the people who are visiting your blog and website. If they leave a comment, thank them and respond back. The same goes for the mentions you receive on the social web. You can also use email marketing to build up a client base that you can use to market specific products and services to. Encourage endorsements Search for online news and review channels that typically write and review businesses, their brand, products, and services. Be proactive and ask them to be interviewed. Don’t wait for them to come to you. There are really thousands of small businesses on the social web that will never get noticed. If you have a third-party review and endorsement for your business, it can go a long way on the social web in building credibility for your business. These are only a few simple social media marketing tips to help you go about thinking in a different way to market your business. The social web is full of ideas, and the sooner you start engaging with your target audience, the sooner you will stand out from other businesses with your...

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Social media marketing for small businesses

Posted by on Apr 23, 2012 in Social Media Marketing |

Most of you have heard all the craze about all the social media channels such as Facebook, Twitter, YouTube, and most recently, Pinterest. We all know that these channels are Web 2.0 driven where you can connect with your family and friends to keep ahead of what is happening in each other’s world. How can you use social media to build brand credibility and awareness for your business? Many people will argue that social media is the new way of doing business online. Although this statement is true, social media has been around for a while. Social media is growing at the speed of light and many small business owners are enjoying all the benefits that this medium offers. It doesn’t matter what type of niche you have, you can always get good results with an optimized social media marketing strategy. Social media sharing If you already have a blog and you post new blog posts on a regular basis about your business, you can connect these posts to your Twitter profile, Facebook Fan Page, LinkedIn company profile, and other social media channels to generate more interested readers to your content. When someone comments on the content that you have shared, answer them to show you are available. Ignoring them will turn them away. If you have a small business selling products that you are running from your home. For each product that you list on your website or blog, why don’t you create a short video and upload this video to YouTube? This video can then be shared to all your other social media profiles such as Facebook and Twitter where interested people can view what the product is about. This can help you generate more sales for your business, and at the same time increase the awareness of your business online. Let’s face the reality – traditional marketing such as print and radio advertising are not what they used to be. The online world has come quite a long way since the early days of frame websites and chat rooms.  The social media landscape has changed the way we interact with each other online and it is an excellent opportunity for small business owners to make their presence...

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Five tips to create an online community for your small business

Posted by on Mar 15, 2012 in Articles |

At WSI, many of our clients are new start-ups. We love working with entrepreneurs who see the value of digital marketing and online community building (which has become one of our most popular services over the past six months). Resources are usually scarce and not every new start-up can afford to hire a dedicated community manager, so I’ve set up some tips on how to create an online community for your small business: Don’t be all over the place Unless you’ve got the time to regularly post on each and every social media website, we suggest limiting your presence to one or two sites to start off with. Take stock of who is already talking about your product or industry – if people are chatting on Twitter, set up a Twitter account. Start engaging You’ll quickly notice that some users are much more vocal (or involved in) an industry than others. Follow these people and start a conversation with them. Don’t only try to punt your products or brand – be an interested, conversational figure on your social media platforms of choice and get to know the people who can help you build your online community. Use your existing platforms and friends Your friends can help give momentum to your online community. Ask them to Like your Facebook page and re-tweet a Twitter update – this will immediately get your content shared to all of their followers, friends and acquaintances. If you send out a newsletter, ask your existing contacts to follow you on Twitter. Also make sure your content is easy to share and pass along to friends. You need brand advocates – not just “fans and followers” While it’s important to spend a bit of time following the right people and making sure all your contacts know you’re networking on social media platforms, you need to think in terms of brand advocates and not just numbers. This Nielson study shows that people trust peer recommendations much more than online ads, so you need to focus on the quality of followers (not just the number of people you can convince to follow your brand online). Rome wasn’t built in a day Don’t expect to build your online community within a month – it takes time. In the beginning, it will feel like you’re forcing conversations and getting nowhere, but this will pass. The key to building a sustainable online community (where people share content and engage with one another) is being consistent and involved in the community. Create relevant content and take the time to re-tweet interesting content every day to help your community gain momentum. Need help with your online community? Contact WSI to find out how...

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Market Your Small Business Smartly

Posted by on Oct 4, 2011 in Digital Media Marketing |

Many business owners have only view it as a responsibility that can be tended to every now and again. Running your small business is an arduous labour of love, but promoting your company continually with new, targeted efforts is necessary to connect with new customers and stay top-of-mind with current ones. 1. Ride the daily deals wave Daily deals exist for nearly every industry or audience these days. Sites such as Groupon can help you market your local business to consumers and can connect your company with very targeted, very receptive business purchasers. Daily deal sites offer specific packages that help promote businesses at the optimal time to the people who are likely to act quickly. 2. Create a Foursquare presence Location-based services are a great way to market your business, whether you’re a restaurant owner or a realtor. Foursquare offers a free set of tools for merchants and business owners to attract new customers and keep their most loyal ones coming back. B2B companies can use Foursquare to market their products and services locally in much the same way. In fact, even more untapped opportunities exist for business-facing companies to use location as a sales tool. Learn about venues and places in your sales region that your target customers are likely to frequent. Use location-based applications to connect with them, or to expand your lead database by identifying new companies in your area. B2B companies could also use location-based services to stimulate interaction at business events and tradeshows. 3. Enable word-of-mouth marketing Today’s customer—consumer or business—doesn’t touch a new product, restaurant, or service agreement without researching online and around 70% of website traffic is consumers researching your products and services after finding you using keywords or Google Ads. The more educated customers are prior to making a purchase, the more influenced they are in their decision-making. Ask your customers to review your business on various websites, such as Google Places or respond to your blog or Social Media Channel Differentiate your business by being present where your customers are. Just as most consumers want peer recommendations before making a purchase, they also want to connect with companies in new, refreshing ways that help them understand the company’s products or services, and frankly, give them a reason to return. Businesses that provide customers multiple opportunities to connect not only bring a breath of fresh air to their marketing programs but also strengthen the relationships they have with their customers in unprecedented...

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